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Marketing Marketing Automation Architect (CA) at American Healthtech, a PointClickCare Company

Designs and manages marketing automation infrastructure and strategy using Adobe Marketo Engage for enterprise healthcare organization.

Senior Hybrid Posted about 7 hours ago RemoteFirstJobs Product
What this role involves

At PointClickCare our mission is simple: to help providers deliver exceptional care. And that starts with our people. As a leading health tech company that’s founder-led and privately held, we empower our employees to push boundaries, innovate, and shape the future of healthcare.

With the largest long-term and post-acute care dataset and a Marketplace of 400+ integrated partners, our platform serves over 30,000 provider organizations, making a real difference in millions of lives. We also reinvest a significant percentage of our revenue back into research and development, ensuring our employees have the resources to innovate and make a lasting impact. Recognized by Forbes as a top private cloud company and honored as one of Canada’s Most Admired Corporate Cultures, we offer flexibility, growth opportunities, and meaningful work.

At PointClickCare, we empower our people to be the architects of a smarter healthcare future; one that is human-first and accelerated by AI to create meaningful and lasting change. Employees harness AI as a catalyst for creativity, productivity, and thoughtful decision-making. By integrating AI tools into our daily workflows, collaboration is enhanced, outcomes are improved, and every team member has the proficiency to maximize their impact. It all starts with our hiring practices where we uncover AI expertise that complements our mission, and we continue to invest in training and development to nurture innovation throughout the employee journey.

Join us in redefining healthcare — so it doesn’t just survive, it thrives. To learn more about PointClickCare, check out Life at PointClickCare and connect with us on Glassdoor and LinkedIn.

**Travel to Office expectations**

For Remote Roles: If this role is remote, there will be in-office events that will require travel to and from the Mississauga and/or Salt Lake City office. These will include, but not limited to, onboarding, team events, semi-annual and annual team meetings.

For Hybrid Roles: If this role is Hybrid, there will be an expectation to reside within commutable distance to the office/location specified in the job listing. This will include, but not limited to, weekly/bi-weekly/monthly events in the office with your specific team. This is a requirement for this role.

Position Summary:

The Marketing Automation Architect plays a key role in influencing the strategic and technical direction for the Marketing Operations and Analytics teams within Adobe Marketo Engage and the marketing automation ecosystem at PointClickCare. Reporting to the Director, Marketing Analytics & Marketing Technology, this role defines the vision, architecture, and governance of the marketing automation platform while enabling scalable, data-driven customer engagement across the buyer lifecycle. The role combines platform architecture, solution design, technical leadership, and strategic consulting, partnering with Marketing, Sales Operations, Revenue Operations, IT, Analytics, and Product Marketing to keep the MarTech ecosystem scalable, reliable, secure, and positioned for future innovation.

Key Responsibilities:

  • Platform Architecture, Strategy & Governance: Shape the technical vision, architecture, and roadmap for Adobe Marketo Engage; establish platform governance, standards, and best practices; identify technical debt and architectural opportunities; oversee platform health, performance, and administration.
  • Solution Design & Marketing Automation Delivery: Design and implement journey-based marketing programs, lifecycle automation, lead nurturing, segmentation, forms, landing pages, and reusable program templates; serve as primary technical consultant for Marketing, Sales Operations, and Customer Success.
  • Enterprise Integrations & MarTech Ecosystem: Own and optimize the Marketo/Salesforce integration (synchronization, lifecycle logic, field mappings, data integrity); manage integrations with webinar, event, LeanData, live chat, and CMS platforms; act as primary technical liaison with Adobe Marketo Support.
  • Lead Scoring & Lifecycle Management: Own the strategy, governance, and continuous optimization of lead scoring models and lifecycle frameworks in partnership with Sales Operations and Analytics to improve lead quality, conversion, and pipeline performance.
  • Technical Leadership, Security Communications & Enablement: Serve as subject matter expert and mentor for the Marketing Operations team; own governance of customer-facing security and service communications with Security, Product, Legal, and Corporate Communications; lead continuous improvement and AI adoption initiatives.

Required Skills & Experience:

  • Bachelor’s degree, diploma, or equivalent combination of education, certifications, and experience.
  • 8+ years of experience administering and architecting Adobe Marketo Engage within complex B2B enterprise environments.
  • Extensive experience designing enterprise marketing automation strategies, lifecycle programs, lead scoring frameworks, and scalable automation solutions.
  • Deep expertise integrating Marketo with Salesforce CRM and enterprise marketing technology platforms.
  • Demonstrated success establishing platform governance, standards, and operational best practices.
  • Experience leading cross-functional initiatives involving Marketing, Sales Operations, Revenue Operations, and IT.
  • Adobe Marketo Engage Certified Expert certification required or strongly preferred
  • Strong analytical mindset, excellent troubleshooting and solution design capabilities, and clear communication skills.

Preferred Experience:

  • Salesforce certification considered an asset.
  • AI fluency and/or experience leveraging Microsoft 365 Copilot to improve productivity, collaboration, and marketing operations.
  • Hands-on experience with LeanData, webinar platforms, and other event technologies beyond core Marketo/Salesforce administration.
  • Working knowledge of privacy regulations including CASL and GDPR, and of marketing analytics, attribution, and dashboard development.

$124,000 - $138,000 a year

At PointClickCare, base salary is one of the many components that make up our total rewards package. The Canada base salary range for this position is $124,000 - $138,000 + bonus + benefits, non-overtime eligible. Our salary ranges are determined by job and level. The range displayed on each job posting reflects the target for new hire salaries for the position across all Canada locations. Within the range, individual compensation is determined by job-related skills and knowledge, relevant experience including professional and lived experience, and/or work location. Your recruiter can share more information about our total rewards package during the hiring process.

#LI-TW1

#LI-Remote

PointClickCare Benefits & Perks:

Benefits starting from Day 1!

Retirement Plan Matching

Flexible Paid Time Off

Wellness Support Programs and Resources

Parental & Caregiver Leaves

Fertility & Adoption Support

Continuous Development Support Program

Employee Assistance Program

Allyship and Inclusion Communities

Employee Recognition … and more!

It is the policy of PointClickCare to ensure equal employment opportunity without discrimination or harassment on the basis of race, religion, national origin, status, age, sex, sexual orientation, gender identity or expression, marital or domestic/civil partnership status, disability, veteran status, genetic information, or any other basis protected by law. PointClickCare welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process. Please contact [email protected] should you require any accommodations. As part of our commitment to a streamlined and equitable hiring experience, PointClickCare uses AI tools to assist with candidate screening and assessment.

When you apply for a position, your information is processed and stored with Lever, in accordance with Lever’s Privacy Policy. We use this information to evaluate your candidacy for the posted position. We also store this information, and may use it in relation to future positions to which you apply, or which we believe may be relevant to you given your background. When we have no ongoing legitimate business need to process your information, we will either delete or anonymize it.  If you have any questions about how PointClickCare uses or processes your information, or if you would like to ask to access, correct, or delete your information, please contact PointClickCare’s human resources team: [email protected]

PointClickCare is committed to Information Security. By applying to this position, if hired, you commit to following our information security policies and procedures and making every effort to secure confidential and/or sensitive information.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

Read the full description
Marketing Marketing Automation Architect (US) at American Healthtech, a PointClickCare Company

Designs and implements marketing automation strategies and technical solutions using Adobe Marketo Engage to support marketing operations and analytics teams.

Senior Remote Posted about 7 hours ago RemoteFirstJobs Product
What this role involves

At PointClickCare our mission is simple: to help providers deliver exceptional care. And that starts with our people. As a leading health tech company that’s founder-led and privately held, we empower our employees to push boundaries, innovate, and shape the future of healthcare.

With the largest long-term and post-acute care dataset and a Marketplace of 400+ integrated partners, our platform serves over 30,000 provider organizations, making a real difference in millions of lives. We also reinvest a significant percentage of our revenue back into research and development, ensuring our employees have the resources to innovate and make a lasting impact. Recognized by Forbes as a top private cloud company and honored as one of Canada’s Most Admired Corporate Cultures, we offer flexibility, growth opportunities, and meaningful work.

At PointClickCare, we empower our people to be the architects of a smarter healthcare future; one that is human-first and accelerated by AI to create meaningful and lasting change. Employees harness AI as a catalyst for creativity, productivity, and thoughtful decision-making. By integrating AI tools into our daily workflows, collaboration is enhanced, outcomes are improved, and every team member has the proficiency to maximize their impact. It all starts with our hiring practices where we uncover AI expertise that complements our mission, and we continue to invest in training and development to nurture innovation throughout the employee journey.

Join us in redefining healthcare — so it doesn’t just survive, it thrives. To learn more about PointClickCare, check out Life at PointClickCare and connect with us on Glassdoor and LinkedIn.

**Travel to Office expectations**

For Remote Roles: If this role is remote, there will be in-office events that will require travel to and from the Mississauga and/or Salt Lake City office. These will include, but not limited to, onboarding, team events, semi-annual and annual team meetings.

For Hybrid Roles: If this role is Hybrid, there will be an expectation to reside within commutable distance to the office/location specified in the job listing. This will include, but not limited to, weekly/bi-weekly/monthly events in the office with your specific team. This is a requirement for this role.

Position Summary:

The Marketing Automation Architect plays a key role in influencing the strategic and technical direction for the Marketing Operations and Analytics teams within Adobe Marketo Engage and the marketing automation ecosystem at PointClickCare. Reporting to the Director, Marketing Analytics & Marketing Technology, this role defines the vision, architecture, and governance of the marketing automation platform while enabling scalable, data-driven customer engagement across the buyer lifecycle. The role combines platform architecture, solution design, technical leadership, and strategic consulting, partnering with Marketing, Sales Operations, Revenue Operations, IT, Analytics, and Product Marketing to keep the MarTech ecosystem scalable, reliable, secure, and positioned for future innovation.

Key Responsibilities:

  • Platform Architecture, Strategy & Governance: Shape the technical vision, architecture, and roadmap for Adobe Marketo Engage; establish platform governance, standards, and best practices; identify technical debt and architectural opportunities; oversee platform health, performance, and administration.
  • Solution Design & Marketing Automation Delivery: Design and implement journey-based marketing programs, lifecycle automation, lead nurturing, segmentation, forms, landing pages, and reusable program templates; serve as primary technical consultant for Marketing, Sales Operations, and Customer Success.
  • Enterprise Integrations & MarTech Ecosystem: Own and optimize the Marketo/Salesforce integration (synchronization, lifecycle logic, field mappings, data integrity); manage integrations with webinar, event, LeanData, live chat, and CMS platforms; act as primary technical liaison with Adobe Marketo Support.
  • Lead Scoring & Lifecycle Management: Own the strategy, governance, and continuous optimization of lead scoring models and lifecycle frameworks in partnership with Sales Operations and Analytics to improve lead quality, conversion, and pipeline performance.
  • Technical Leadership, Security Communications & Enablement: Serve as subject matter expert and mentor for the Marketing Operations team; own governance of customer-facing security and service communications with Security, Product, Legal, and Corporate Communications; lead continuous improvement and AI adoption initiatives.

Required Skills & Experience:

  • Bachelor’s degree, diploma, or equivalent combination of education, certifications, and experience.
  • 8+ years of experience administering and architecting Adobe Marketo Engage within complex B2B enterprise environments.
  • Extensive experience designing enterprise marketing automation strategies, lifecycle programs, lead scoring frameworks, and scalable automation solutions.
  • Deep expertise integrating Marketo with Salesforce CRM and enterprise marketing technology platforms.
  • Demonstrated success establishing platform governance, standards, and operational best practices.
  • Experience leading cross-functional initiatives involving Marketing, Sales Operations, Revenue Operations, and IT.
  • Adobe Marketo Engage Certified Expert certification required or strongly preferred
  • Strong analytical mindset, excellent troubleshooting and solution design capabilities, and clear communication skills.

Preferred Experience:

  • Salesforce certification considered an asset.
  • AI fluency and/or experience leveraging Microsoft 365 Copilot to improve productivity, collaboration, and marketing operations.
  • Hands-on experience with LeanData, webinar platforms, and other event technologies beyond core Marketo/Salesforce administration.
  • Working knowledge of privacy regulations including CASL and GDPR, and of marketing analytics, attribution, and dashboard development.

$159,000 - $177,000 a year

At PointClickCare, base salary is one of the many components that make up our total rewards package. The US base salary range for this position is $159,000 - $177,000 + bonus + benefits, non-overtime eligible. Our salary ranges are determined by job and level. The range displayed on each job posting reflects the target for new hire salaries for the position across all US locations. Within the range, individual compensation is determined by job-related skills and knowledge, relevant experience including professional and lived experience, and/or work location. Your recruiter can share more information about our total rewards package during the hiring process.

#LI-TW1

#LI-Remote

PointClickCare Benefits & Perks:

Benefits starting from Day 1!

Retirement Plan Matching

Flexible Paid Time Off

Wellness Support Programs and Resources

Parental & Caregiver Leaves

Fertility & Adoption Support

Continuous Development Support Program

Employee Assistance Program

Allyship and Inclusion Communities

Employee Recognition … and more!

It is the policy of PointClickCare to ensure equal employment opportunity without discrimination or harassment on the basis of race, religion, national origin, status, age, sex, sexual orientation, gender identity or expression, marital or domestic/civil partnership status, disability, veteran status, genetic information, or any other basis protected by law. PointClickCare welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process. Please contact [email protected] should you require any accommodations. As part of our commitment to a streamlined and equitable hiring experience, PointClickCare uses AI tools to assist with candidate screening and assessment.

When you apply for a position, your information is processed and stored with Lever, in accordance with Lever’s Privacy Policy. We use this information to evaluate your candidacy for the posted position. We also store this information, and may use it in relation to future positions to which you apply, or which we believe may be relevant to you given your background. When we have no ongoing legitimate business need to process your information, we will either delete or anonymize it.  If you have any questions about how PointClickCare uses or processes your information, or if you would like to ask to access, correct, or delete your information, please contact PointClickCare’s human resources team: [email protected]

PointClickCare is committed to Information Security. By applying to this position, if hired, you commit to following our information security policies and procedures and making every effort to secure confidential and/or sensitive information.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

Read the full description
Marketing Senior Technical Marketing Engineer – Network Automation at Forward Networks, Inc.

Translates network automation capabilities into technical content, customer workflows, and field enablement to drive product adoption and market positioning.

Senior Posted about 7 hours ago RemoteFirstJobs Product
What this role involves

Forward was founded in 2013 by four Stanford Ph.D.s, building the industry’s first network digital twin: a mathematically accurate model of the production network. It’s the foundation for autonomous networking, giving engineers and AI agents the ability to know the impact of every change before it touches production. That founding instinct still defines how we work. We’re accurate and evidence-driven, relentless about clarity, and we’d rather be certain than comfortable, building a groundbreaking platform that transforms how teams run and secure networks across every major cloud and vendor environment.

Global leaders like Goldman Sachs, PayPal, S&P Global, IBM, and Dell trust Forward, alongside fast-growing enterprises and government agencies, realizing an average of $14.2 million in annual benefits, according to IDC. Backed by top-tier investors, including A. Capital, Andreessen Horowitz, Goldman Sachs, MSD Partners, Omega Venture Partners, Section 32, and Threshold Ventures, and headquartered in Santa Clara, we’re most proud of our team: curious people who’d rather build what doesn’t exist than accept how things have always been done.

We are seeking a Senior Technical Marketing Engineer (Network Automation) to help drive adoption and understanding of Forward’s automation capabilities across customers, partners, and the broader network engineering community.

As a Senior Network Automation TME, you will sit at the intersection of product and go-to-market execution. You will translate Forward’s differentiated automation capabilities — network queries, verification-as-code, API-driven workflows, and CI/CD-style change validation — into compelling automation workflows, technical content, and field enablement that resonate with network automation practitioners and decision-makers.

This is a non-quota-carrying, highly technical, and externally visible role with meaningful influence on product direction and market positioning.

Responsibilities

  • Partner with Product Management to define, validate, and shape automation-related capabilities and use cases.
  • Design and evangelize customer workflows that realize the value of automation features, including NQE (Network Query Engine), APIs, and CI/CD-driven verification.
  • Enhance existing product integrations and build new ones to expand automation and interoperability across the broader network and IT ecosystem.
  • Build and maintain lab environments to support demos, technical validation, and automation use-case exploration.
  • Develop high-quality technical collateral for internal audiences, including training materials, demo guides, and sales enablement content.
  • Collaborate with Marketing to create external-facing assets such as whitepapers, solution briefs, blogs, presentations, and videos.
  • Enable Sales and Solutions teams with automation-focused demos, messaging, and technical training.
  • Represent Forward at customer meetings, webinars, and industry events, including networking and automation conferences and trade shows.
  • Contribute thought leadership on network automation trends and Forward’s role in modern NetDevOps and intent-based networking architectures.
  • Gather field and market feedback to influence product roadmap and automation positioning.

Required Qualifications

  • 8+ years of experience as a Technical Marketing Engineer, Sales Engineer, Network Engineer, or similar customer-facing technical role.
  • Strong understanding of enterprise networking concepts, including routing, switching, and network change management.
  • Experience with NetDevOps practices, CI/CD pipelines, or infrastructure-as-code workflows applied to networking.
  • Familiarity with source control (Git), API integration, and building automation against network data models.
  • Hands-on experience with network automation tooling and frameworks (e.g., Ansible, Terraform, Python, REST APIs, or similar).
  • Experience working with complex enterprise networks across on-prem, virtualized, and cloud environments.
  • Hands-on experience with at least one major cloud platform and familiarity with virtualization and containerized environments.
  • Proven ability to build and operate lab environments for demos and technical validation.
  • Excellent communication and presentation skills, with the ability to explain complex concepts to technical and non-technical audiences.
  • Bachelor’s degree in Computer Science, Engineering, Networking, or a related field.
  • Ability to work effectively across Product, Sales, and Marketing teams.

Preferred Qualifications

  • Working knowledge of data query and transformation languages (e.g., GraphQL, JSONPath, or a query engine such as Forward’s NQE).
  • Familiarity with AI/ML concepts and hands-on experience exploring AI-driven use cases in network operations or data analysis.
  • Working knowledge of Linux administration.
  • Familiarity with Forward or similar network visibility, verification, or analytics platforms.
  • Experience presenting at conferences, webinars, or customer-facing technical events.

The base pay range for this role is between $200,000 and $230,000. Base pay will depend on your skills, qualifications, experience, and location.

Read the full description
Marketing Senior Paid Media Manager at Silverback Strategies

Senior Paid Media Manager oversees multiple client paid advertising campaigns across search and social platforms, manages strategy development, and mentors junior team members.

Senior Posted about 7 hours ago RemoteFirstJobs Product
What this role involves

Silverback Strategies is a performance marketing agency built to help marketers grow and capitalize on change. Ad Age, Inc Magazine, The Washington Post, The Washingtonian, and The Washington Business Journal have recognized Silverback as one of the best places to work.

We hire the best and help them get better. Silverbackers are supported, challenged and inspired by their peers. Regardless of title or tenure, every Silverbacker plays a role in helping our agency get better. This is a place where you can make a difference.

Today, we’re ready to add another Senior Paid Media Manager to our team. Our new Senior Paid Media Manager will serve as a premier subject matter expert in all things related to Paid Media. You will act as a true paid channel expert, developing and managing a portfolio of Paid Media accounts and marketing campaigns, building great relationships, managing projects and deliverables, and growing accounts.

You’ll work on a team of other Paid Media Specialists and Managers, but as the Sr. Manager, will be expected to go “above and beyond” to exemplify excellence in your work & contribute to internal initiatives like developing media best practices, disseminating industry updates, and enhancing Silverback’s overall media product. You’ll serve as a role model and mentor to your peers, and in some cases, will even directly manage 1-2 junior teammates.

The Senior Paid Media Manager is expected to work cross-functionally, finding opportunities to enhance our clients’ overall digital programs through Paid initiatives and complementary strategies with other services. You’ll collaborate internally with teammates in Creative, Analytics, SEO, and Client Services functions. You’ll be the true face of Paid Media for your assigned clients, and will spearhead the kickoff, development, tactical execution, and ongoing testing, optimization, and overall success of your clients’ media strategies & performance.

Here’s what we expect from our Senior Paid Media Manager.

—What You’ll Do—

  • Responsible for driving the strategy, innovation, and performance of multiple client Paid Media strategies

  • Fully “own” the success of a portfolio of a few (3-5) client accounts

  • Plan, implement, and audit paid media campaigns & strategies that align with client KPIs and marketing goals

  • Successfully plan & execute campaigns in both Search and Social paid media platforms (Google, Meta, LinkedIn, TikTok)

  • Pioneer testing and deployment of “outside the box” media channels & tools

  • Collaborate closely with internal teammates in our Creative and Analytics teams to drive successful creative strategy/performance & analytics measurement, tag management, etc

  • Collaborate cross-functionally whenever appropriate (i.e. on multiservice clients) with counterparts in SEO to drive successful cross-channel marketing strategy for clients

  • Regularly create, analyze, and present insightful and actionable Paid Media performance reports directly to clients

  • Leverage various tools to carry out analysis and to maximize efficiency and effectiveness of Paid Media accounts

  • Serve as the lead point of contact for all things Paid Media for your “owned” clients; lead biweekly and ad hoc client calls to build & maintain strong client relationships

  • Successfully retain & even grow your assigned client portfolio through best-in-class communication, storytelling, presentation, and relationship building

  • Accurately communicate project timelines to clients; manage client expectations and proactively update clients as things change

  • Understand the client’s industry, audience and goals and stay on top of industry changes, trends, and best practices

  • Play a close role in sales enablement, including but not limited to identifying upsell/cross-sell opportunities and contributing to sales pitches, client onboardings/kickoffs, etc

  • Effectively delegate support tasks as appropriate to junior teammates; manage quality assurance for teammates’ work & ensure clients are receiving high-quality deliverables 100% of the time

  • In some cases, directly manage (i.e. act as the dedicated people manager) for 1-2 Paid Media teammates (Managers, Specialists, or Associates)

  • Contribute to the overall success of the Media department through proactive involvement in product development, process improvement, and direct collaboration with the Associate Directors and Senior Director of Paid Media

—What We’re Looking For—

  • 5+ years of experience (minimum) managing Paid Search AND Social campaigns. (Main platforms are Google, Meta, LinkedIn, and TikTok)

  • Previous agency experience is a must-have!

  • Experience serving as the main point of contact on client engagements (at least 3+ years of client-facing experience); strong comfortability being client-facing

  • Strong experience driving/leading paid media account strategy

  • Strong testing & innovation mentality

  • Experience collaborating with Creative resources and contributing to creative briefs + driving paid social performance creative

  • Advanced proficiency with Google Analytics 4 and Google Sheets/Excel

  • Experience with Google Tag Manager and Supermetrics is a plus!

  • Strong analytical skills, technical knowledge and attention to detail

  • Excellent written and verbal communication skills

  • Eagerness to deliver under tight deadlines

  • Genuine curiosity that will guide the research to inform your technical work

  • Outstanding time management and organization skills

  • The ability to accept constructive criticism in a professional manner and to learn from edits

  • Comfort with constant personal and professional growth

—Why Silverback?—

  • Silverback isn’t for everybody. If you’re an A player, you will get paid more, learn more and grow faster with support from a smart and fun team. If you’re a B player, you will be miserable.

  • Work with the A team: We are ruthless about putting the best possible team on the field.

  • Make an impact: We’re a small agency. Everybody has the opportunity to drive change and impact.

  • Get paid: We hire the best and pay them generously.

  • Do cool sh*t: From media to SEO to measurement, learn the cutting edge of what works.

—Benefits & Perks—

  • Unlimited PTO

  • Comprehensive health, dental, and vision plans

  • Virtual Team Events and a fun, casual, inclusive company culture

  • Company-paid ClassPass membership

  • 12 weeks of Paid Parental Leave

  • Summer Fridays

  • 401(k) with Employer Match

—Work Environment—

  • We’re a fully remote agency with employees working across the continental United States. At Silverback, you’ll be part of a remote work culture that emphasizes smooth, productive online communication.

  • We at Silverback pride ourselves on being an extremely tight-knit team. We boast an unparalleled culture of collaboration, empathy, and a truly “work hard, play hard” mentality.

  • We are consistently recognized as a Top Workplace on Glassdoor, and were most recently awarded a prestigious 2022 Best Places to Work designation by Ad Age. Apply today & discover for yourself what makes Silverback Strategies such a special place to work. We can’t wait to hear from you!

Silverback Strategies is an equal opportunity employer. If you believe you meet the qualifications for the position, then we invite you to apply. We celebrate the free flow of conversation, ideas and opinions at Silverback, but actions such as bullying, discrimination, harassment or retaliation of any kind are strictly prohibited in our workplace. We are committed to providing a safe, open and accommodating environment that allows all of our team members to thrive. Employment decisions are made without regard to age, color, disability, family, genetic information, origin, race, religion, sex. For more information, we invite you to visit eeoc.gov.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

Read the full description
Marketing Associate Director, B2B Strategy at Wpromote

Lead B2B marketing strategy for enterprise clients by developing integrated go-to-market strategies that align media, operations, and revenue outcomes.

Senior Remote Posted about 7 hours ago RemoteFirstJobs Product
What this role involves

The Role

As the Associate Director of B2B Media Strategy, you will lead enterprise and growth-stage clients in translating complex business goals into measurable marketing outcomes. You’ll shape integrated go-to-market strategies that connect media, operations, and revenue alignment—ensuring impact from first impression to closed-won revenue.

Key areas of focus include:

  • Media strategy: Optimize media mix, audience segmentation, creative alignment, and measurement using advanced B2B martech, adtech, and datatech.
  • Operational consulting: Apply proven frameworks (maturity maps, resource models, digital transformation strategies) to design scalable martech, adtech, and datatech solutions.
  • Sales and marketing alignment: Deploy tactics that accelerate impression-to-revenue velocity across revenue teams.
  • Messaging alignment: Ensure the right audiences are matched with messaging that moves accounts into pipeline and ultimately closed-won revenue.

You’ll collaborate with channel specialists, client services, and analytics teams while engaging directly with sales and marketing leaders at client organizations. This role requires executive presence, deep B2B expertise, and the ability to bridge strategic vision with hands-on execution in fast-moving, competitive markets.

At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.

We offer:

-Remote-first culture

-Unlimited PTO

-Extended Holiday break (Winter)

-Flexible schedules

-Work from anywhere options*

-100% paid parental leave

-401(k) matching

-Medical, Dental, Vision, Life, Pet Insurance

-Sponsored life insurance

-Short Term Disability insurance and additional voluntary insurance

-Annual Class Pass credits and more!

The anticipated annual salary for this role will range from $110,000 - $135,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits (listed above) and an annual performance bonus.

This role has an associated annual target bonus component which is paid out based on a number of factors which include Company performance, department performance, and individual performance. Bonuses are not guaranteed and you must be an active employee in good standing and not on a Performance Improvement Plan to be eligible for the annual bonus.

*This position may be performed remotely in most states within the US, with some exclusions

**While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!

***This position is not eligible for immigration sponsorship

Important Notice: Beware of Job Scams

Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.

#LI-SD

#LI-Remote

You Will Be

Media Strategy & Execution

  • Designing integrated B2B go-to-market media strategies that leverage paid, owned, and earned channels to drive measurable pipeline and revenue.
  • Leading cross-channel media efforts across Paid Search, Paid Social, Programmatic (Display, Video, OTT, Audio, DOOH), SEO, content syndication, and PR.
  • Optimizing media mix, budget allocation, audience segmentation, creative alignment, and measurement plans tied to full-funnel performance—not just top-of-funnel KPIs.
  • Developing advanced audience strategies using ABM platforms (e.g., Demandbase, 6sense) and CRM/marketing automation data for precision targeting.
  • Championing continuous improvement through structured testing frameworks to validate messaging, audience targeting, and channel mix.
  • Partnering with creative teams to align messaging to B2B buyer journeys, industry verticals, and decision-maker personas.
  • Leading collaboration of the Wpromote internal channel teams on the execution of strategy
  • Partnering with Client Services to develop frameworks for business reviews, leading the storytelling of cross-channel insights
  • Providing client and industry-specific thought leadership
  • Driving strategic ideation and innovation across your clients and within the organization, facilitating new channel exploration and new partner RFPs

Operational Consulting & Design

  • Conducting operational assessments using maturity maps, resource planning models, and digital transformation frameworks to identify gaps and opportunities.
  • Advising on martech, adtech, and datatech architecture to ensure optimal integration, efficiency, and ROI.
  • Aligning sales and marketing strategies, processes, and KPIs to optimize impression-to-revenue velocity.
  • Designing solutions that may also require direct platform execution in CRM and marketing automation systems such as Salesforce, HubSpot, Marketo, Pardot, or Dynamics to implement process improvements, workflows, and integrations.
  • Ensuring audience segmentation and messaging alignment that accelerates pipeline movement and deal conversion.
  • Leading client performance reviews that combine media insights with operational recommendations, translating results into actionable next steps.
  • Serving as a trusted advisor who can bridge campaign-level execution with strategic operational transformation.
  • Mentoring team members to strengthen skills in both B2B media strategy and consultative operational design.

You Must Have

B2B Media Strategy & Practitioner Skills

  • 6–8 years of hands-on experience planning, activating, and optimizing multi-channel B2B media campaigns across Paid Search, Paid Social, and Programmatic (Display, Video, OTT, Audio, DOOH).
  • Proven ability to connect full-funnel media strategies to measurable outcomes including pipeline acceleration, sales velocity, and ROI.
  • Practitioner-level working knowledge of:
  •  Analytics tools: GA4, Adobe Analytics
  •  Tagging & tracking: Google Tag Manager (GTM) or equivalent
  •  Ad platforms: DSPs (The Trade Desk, DV360), LinkedIn Ads, Google Ads, Meta Ads, and other social ad platforms
  •  SEO/content tools: SEMrush, Ahrefs, or equivalent
  • Expertise in audience segmentation, creative alignment, and measurement planning using ABM platforms (Demandbase, 6sense) and intent data sources (Bombora, G2, LinkedIn).
  • Strong analytical skills to interpret performance data, identify opportunities, and make in-flight optimizations.
  • Ability to collaborate with creative teams to ensure messaging aligns with buyer journeys, verticals, and personas.

Operational Consulting & Design Skills

  • Deep working knowledge of CRM systems (Salesforce, HubSpot, Microsoft Dynamics) and marketing automation platforms (Marketo, Pardot, HubSpot Marketing Hub), including hands-on configuration, workflow creation, and reporting.
  • Experience deploying operational solutions in CRM/MAP systems—such as lead routing, lifecycle stage definitions, scoring models, attribution setup, and dashboard creation.
  • Familiarity with sales engagement platforms (Outreach, Salesloft) and sales intelligence tools (ZoomInfo, Apollo).
  • Proven ability to assess and improve sales and marketing alignment using structured frameworks like maturity maps, resource planning models, and digital transformation roadmaps.
  • Experience integrating martech, adtech, and datatech platforms to create scalable go-to-market systems.
  • Ability to manage and execute cross-functional projects involving sales, marketing, and technical teams.
  • Strong knowledge on best-in-class B2B measurement models including MTA, MMM and other advanced marketing analytics methodologies.

Nice to Have:

  • Experience in B2B SEO and content syndication strategy.
  • PR and earned media strategy experience within a B2B context.
  • Experience managing marketing to sales handoff optimization and collaborating closely with sales enablement teams
  • Certification in leading martech or analytics platforms (e.g., Demandbase, 6sense, Google Analytics 4, Salesforce).

Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.

Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

Read the full description
Marketing Sr. MarTech Manager, Paid Media at Chime

Manages paid media marketing technology stack, translating channel requirements into technical integrations, measurement systems, and platform strategy across vendors and teams.

Senior Posted about 7 hours ago RemoteFirstJobs Product
What this role involves

About the Role

Chime has centralized MarTech as the shared technology foundation for all of Growth and Marketing. Web platform, communications and lifecycle platforms, ad tech, content and asset systems, experimentation, and AI marketing tooling now sit under one team — with a mandate to turn a stack of point solutions into a single growth engine. The team connects paid media channel managers, vendors, Marketing Engineering, Product, Data and Analytics, and the broader marketing organization — turning marketing requirements into reliable platforms, integrations, measurement, and data flows.

We’re hiring a Senior Paid Media MarTech Manager to make that foundation work especially well across the paid media portfolio. You will bring hands-on depth in paid media technology, measurement, attribution, mobile and app marketing, audience activation, and API/SDK integrations — while also helping shape the broader cross-channel MarTech platform strategy.

This is a senior individual contributor role with meaningful technical depth and broad cross-functional reach. You will be the person who can understand what channel teams need, translate it into clear technical requirements, work directly with vendors and engineers, troubleshoot when measurement or integrations break, and make sound decisions about what we should buy, build, integrate, consolidate, or retire. The work sits squarely between marketing and engineering: you are the person who can hold a credible conversation in both rooms and translate faithfully in each direction.

The base salary offered for this role and level of experience will begin at $153,000 and up to $200,000. Full-time employees are also eligible for a bonus, competitive equity package, and benefits. The actual base salary offered may be higher, depending on your location, skills, qualifications, and experience.

In this role, you can expect to

  • Identify capability gaps, technical risks, and opportunities across paid media channels that support long-term channel goals — then help prioritize, shape, and execute the roadmap.
  • Translate channel and business objectives into technical requirements, integration plans, validation criteria, and clear ownership boundaries. Coordinate onboarding and integration of paid media platforms, measurement partners, data providers, and activation destinations from requirements through launch and ongoing improvement.
  • Own the MarTech side of measurement and signal quality across conversion tracking, server-side conversion APIs, tag and event implementations, mobile measurement, attribution, deep linking, audience flows, and platform integrations. Troubleshoot discrepancies across ad platforms, measurement partners, and first-party systems, partnering with Engineering, Data and Analytics, and channel teams when issues cross into their domains.
  • Bring particular depth to mobile and app measurement, including mobile measurement partners, post-ATT iOS measurement, aggregated postbacks, self-attributing networks, deep linking, deferred deep linking, SDK behavior, and app-campaign integrations.
  • Run vendor evaluations and RFPs end to end: define selection criteria, assess technical and measurement capabilities, coordinate security and privacy review, evaluate integration and migration effort, support contracting and renewal decisions, and hold vendors accountable to what they committed to deliver.
  • Evaluate and operationalize AI-enabled marketing capabilities, including creative tagging, performance prediction, campaign optimization recommendations, bidding and optimization signals, and workflow automation. Lead pilots with clear hypotheses, measurable success criteria, appropriate controls, and explicit kill criteria. Build practical skills, automations, or lightweight workflows yourself when that is the fastest and safest way to improve how marketing teams work.
  • Define metrics and standards that show whether the paid media MarTech layer is working, including measurement reliability, signal quality, integration health, time to launch, adoption, vendor performance, and spend efficiency. Act as a trusted technical partner across Growth Marketing, Media and Acquisition, Product, Engineering, Data and Analytics, Legal, Risk, and external partners.

To thrive in this role, you have

  • [7+] years in paid media technology, marketing technology, growth or marketing operations, ad tech, marketing engineering, or a related technical role — with ownership of platform integrations, not only usage of them.
  • Deep hands-on experience across paid media MarTech, with meaningful depth in at least two areas such as paid search, paid social, programmatic or omnichannel DSPs, mobile and app measurement, affiliate technology, media analytics, attribution, or bid management.
  • Direct experience implementing or specifying conversion tracking, server-side conversion APIs, tags and events, audience activation, and integrations that move paid media signals between platforms and internal systems. You understand the handoffs to Data and Analytics without owning warehouse architecture or analytical models.
  • Strong mobile and app measurement experience, including practical knowledge of mobile measurement partners, post-ATT iOS measurement, aggregated postbacks, deep linking or deferred deep linking, self-attributing networks, SDKs, and app-campaign integrations. This is an important area of depth for the role.
  • Technical fluency with APIs, SDKs, data schemas, event taxonomies, identity and audience syncs, consent constraints, match rates, and the difference between a platform limitation, an implementation problem, and a data-quality issue.
  • A track record writing technical requirements and integration specifications that engineers and vendors can act on, including edge cases, monitoring needs, validation plans, and clear ownership boundaries.
  • Experience running vendor evaluations or RFPs end to end, including capability assessment, technical fit, security and privacy review, integration and migration effort, contract leverage, renewal decisions, and ongoing performance management.
  • Demonstrated ability to troubleshoot measurement and integration issues directly, hold a root-cause conversation with a vendor’s solutions engineer, and communicate a clear interim assessment while the investigation is still underway.
  • Excellent communication and cross-functional influence skills. You can be credible with channel marketers, vendors, engineers, Product, Data and Analytics, Legal, and Risk — without relying on positional authority.
  • Practical experience evaluating AI or machine-learning marketing capabilities, with a healthy skepticism of vendor-reported lift and the ability to design pilots that produce a decision rather than just a demo.

Nice-to-have

  • Experience in fintech, financial services, or another regulated environment preferred, including comfort with consent, privacy, signal sharing, data matching, and compliance constraints.
  • Experience with incrementality and geo testing, media mix modeling, multi-touch attribution, survey-based attribution, clean rooms, creative measurement, dynamic creative optimization, or offline and upper-funnel channel measurement.
  • Experience evaluating AI-enabled creative, campaign optimization, bidding, audience, or marketing operations tools and deciding which pilots to scale, pause, or stop.
  • Experience building monitoring, QA, or alerting that catches broken tags, missing postbacks, audience sync failures, data-quality issues, or channel measurement drift before they become business problems.
  • Broader MarTech experience beyond paid media preferred, including CDP and reverse ETL, identity resolution, lifecycle or CRM platforms, web and CMS, experimentation, event taxonomy and instrumentation, personalization platforms, content or asset systems, or marketing data governance.

#LI-Onsite #LI-AM1

A little about us

At Chime, we believe that everyone can achieve financial progress. We created Chime—a financial technology company, not a bank*—on the premise that core banking services should be helpful, easy, and free. Through our user-friendly tools and intuitive platforms, we empower our members to take control of their finances and work towards their goals. Whether it’s starting a savings account, purchasing a first car or home, launching a business, or pursuing higher education, we’re proud to have helped millions unlock their financial potential.

We’re a team of problem solvers, dreamers, and builders with one shared obsession: our members. From day one, Chimers have worked tirelessly to out-hustle and out-execute competitors to bring our mission to life. Their grit and determination inspire us to work harder every day to deliver the very best experience possible. We each bring an owner’s mindset to our work, refusing to be outdone and holding ourselves accountable to meet and exceed the highest bars for our teams, our company, and our members.

We believe in being bold, dreaming big, and taking risks, while also working together, embracing our diverse perspectives, and giving each other honest feedback. Our culture remains deeply entrepreneurial, encouraging every Chimer to see themselves as stewards of our mission to help everyday Americans unlock their financial progress.

We know that to achieve our mission, we must earn and keep people’s trust—so we hold ourselves to the highest standards of integrity in everything we do. These aren’t just words on a wall—our values are embedded in every aspect of our business, serving as a north star that guides us as we work to help millions achieve their financial potential.

Because if we don’t—who will?

*Chime is a financial technology company, not a bank. Banking services provided by The Bancorp Bank, N.A. or Stride Bank, N.A., Members FDIC.

What we offer for our full-time, regular employees

  • 🏢 Our in-office work policy is designed to keep you connected - with four days a week in the office and Fridays from home for those near one of our offices, plus team and company-wide events depending on location. Whether you’re coming in regularly or are part of our fully remote program, you’ll stay engaged with your work and teammates.
  • 💻 Benefits that support your work and life, including backup child, elder, and pet care and subsidized commuter benefits for eligible employees.
  • ✨ Comprehensive health, financial, and wellbeing benefits designed to support you at every stage of life.
  • 🏝 Generous vacation policy and company-wide paid days off
  • 🫂 1% of your time off to support local community organizations of your choice
  • 👟 Annual wellness stipend to use towards eligible wellness related expenses
  • 👶 Up to 22 weeks of paid parental leave for birthing parents and 12 weeks of paid parental leave for non-birthing parents
  • 👪 Access to family planning reimbursement
  • 💚 A challenging and fulfilling opportunity to join one of the most experienced teams in FinTech and help millions unlock financial progress

We know that great work can’t be done without a diverse team and inclusive environment. That’s why we specifically look for individuals of varying strengths, skills, backgrounds, and ideas to join our team. We believe this gives us a competitive advantage to better serve our members and helps us all grow as Chimers and individuals.

Chime is proud to be an Equal Opportunity Employer. We consider qualified applicants without regard to race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, genetic information, veteran status, or any other legally protected basis under provincial, federal, state, and local laws, regulations, or ordinances. We will also consider qualified applicants with criminal histories in a manner consistent with the requirements of state and local laws, including the San Francisco Fair Chance Ordinance, Cook County Ordinance, NYC Fair Chance Act, and the LA City Fair Chance Ordinance, and consistent with Canadian provincial and federal laws. If you have a disability or special need that requires accommodation during any stage of the application process, please contact: accommodations@chime.com.

To learn more about how Chime collects and uses your personal information during the application process, please see the Chime Applicant Privacy Notice.

Read the full description
Marketing Marketing Automation Architect (CA) at American Healthtech, a PointClickCare Company

Designs and manages marketing automation strategy and technical architecture for Adobe Marketo Engage, influencing the direction of marketing operations and analytics teams.

Senior Hybrid Posted about 7 hours ago RemoteFirstJobs Product
What this role involves

At PointClickCare our mission is simple: to help providers deliver exceptional care. And that starts with our people. As a leading health tech company that’s founder-led and privately held, we empower our employees to push boundaries, innovate, and shape the future of healthcare.

With the largest long-term and post-acute care dataset and a Marketplace of 400+ integrated partners, our platform serves over 30,000 provider organizations, making a real difference in millions of lives. We also reinvest a significant percentage of our revenue back into research and development, ensuring our employees have the resources to innovate and make a lasting impact. Recognized by Forbes as a top private cloud company and honored as one of Canada’s Most Admired Corporate Cultures, we offer flexibility, growth opportunities, and meaningful work.

At PointClickCare, we empower our people to be the architects of a smarter healthcare future; one that is human-first and accelerated by AI to create meaningful and lasting change. Employees harness AI as a catalyst for creativity, productivity, and thoughtful decision-making. By integrating AI tools into our daily workflows, collaboration is enhanced, outcomes are improved, and every team member has the proficiency to maximize their impact. It all starts with our hiring practices where we uncover AI expertise that complements our mission, and we continue to invest in training and development to nurture innovation throughout the employee journey.

Join us in redefining healthcare — so it doesn’t just survive, it thrives. To learn more about PointClickCare, check out Life at PointClickCare and connect with us on Glassdoor and LinkedIn.

**Travel to Office expectations**

For Remote Roles: If this role is remote, there will be in-office events that will require travel to and from the Mississauga and/or Salt Lake City office. These will include, but not limited to, onboarding, team events, semi-annual and annual team meetings.

For Hybrid Roles: If this role is Hybrid, there will be an expectation to reside within commutable distance to the office/location specified in the job listing. This will include, but not limited to, weekly/bi-weekly/monthly events in the office with your specific team. This is a requirement for this role.

Position Summary:

The Marketing Automation Architect plays a key role in influencing the strategic and technical direction for the Marketing Operations and Analytics teams within Adobe Marketo Engage and the marketing automation ecosystem at PointClickCare. Reporting to the Director, Marketing Analytics & Marketing Technology, this role defines the vision, architecture, and governance of the marketing automation platform while enabling scalable, data-driven customer engagement across the buyer lifecycle. The role combines platform architecture, solution design, technical leadership, and strategic consulting, partnering with Marketing, Sales Operations, Revenue Operations, IT, Analytics, and Product Marketing to keep the MarTech ecosystem scalable, reliable, secure, and positioned for future innovation.

Key Responsibilities:

  • Platform Architecture, Strategy & Governance: Shape the technical vision, architecture, and roadmap for Adobe Marketo Engage; establish platform governance, standards, and best practices; identify technical debt and architectural opportunities; oversee platform health, performance, and administration.
  • Solution Design & Marketing Automation Delivery: Design and implement journey-based marketing programs, lifecycle automation, lead nurturing, segmentation, forms, landing pages, and reusable program templates; serve as primary technical consultant for Marketing, Sales Operations, and Customer Success.
  • Enterprise Integrations & MarTech Ecosystem: Own and optimize the Marketo/Salesforce integration (synchronization, lifecycle logic, field mappings, data integrity); manage integrations with webinar, event, LeanData, live chat, and CMS platforms; act as primary technical liaison with Adobe Marketo Support.
  • Lead Scoring & Lifecycle Management: Own the strategy, governance, and continuous optimization of lead scoring models and lifecycle frameworks in partnership with Sales Operations and Analytics to improve lead quality, conversion, and pipeline performance.
  • Technical Leadership, Security Communications & Enablement: Serve as subject matter expert and mentor for the Marketing Operations team; own governance of customer-facing security and service communications with Security, Product, Legal, and Corporate Communications; lead continuous improvement and AI adoption initiatives.

Required Skills & Experience:

  • Bachelor’s degree, diploma, or equivalent combination of education, certifications, and experience.
  • 8+ years of experience administering and architecting Adobe Marketo Engage within complex B2B enterprise environments.
  • Extensive experience designing enterprise marketing automation strategies, lifecycle programs, lead scoring frameworks, and scalable automation solutions.
  • Deep expertise integrating Marketo with Salesforce CRM and enterprise marketing technology platforms.
  • Demonstrated success establishing platform governance, standards, and operational best practices.
  • Experience leading cross-functional initiatives involving Marketing, Sales Operations, Revenue Operations, and IT.
  • Adobe Marketo Engage Certified Expert certification required or strongly preferred
  • Strong analytical mindset, excellent troubleshooting and solution design capabilities, and clear communication skills.

Preferred Experience:

  • Salesforce certification considered an asset.
  • AI fluency and/or experience leveraging Microsoft 365 Copilot to improve productivity, collaboration, and marketing operations.
  • Hands-on experience with LeanData, webinar platforms, and other event technologies beyond core Marketo/Salesforce administration.
  • Working knowledge of privacy regulations including CASL and GDPR, and of marketing analytics, attribution, and dashboard development.

$124,000 - $138,000 a year

At PointClickCare, base salary is one of the many components that make up our total rewards package. The Canada base salary range for this position is $124,000 - $138,000 + bonus + benefits, non-overtime eligible. Our salary ranges are determined by job and level. The range displayed on each job posting reflects the target for new hire salaries for the position across all Canada locations. Within the range, individual compensation is determined by job-related skills and knowledge, relevant experience including professional and lived experience, and/or work location. Your recruiter can share more information about our total rewards package during the hiring process.

#LI-TW1

#LI-Remote

PointClickCare Benefits & Perks:

Benefits starting from Day 1!

Retirement Plan Matching

Flexible Paid Time Off

Wellness Support Programs and Resources

Parental & Caregiver Leaves

Fertility & Adoption Support

Continuous Development Support Program

Employee Assistance Program

Allyship and Inclusion Communities

Employee Recognition … and more!

It is the policy of PointClickCare to ensure equal employment opportunity without discrimination or harassment on the basis of race, religion, national origin, status, age, sex, sexual orientation, gender identity or expression, marital or domestic/civil partnership status, disability, veteran status, genetic information, or any other basis protected by law. PointClickCare welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process. Please contact [email protected] should you require any accommodations. As part of our commitment to a streamlined and equitable hiring experience, PointClickCare uses AI tools to assist with candidate screening and assessment.

When you apply for a position, your information is processed and stored with Lever, in accordance with Lever’s Privacy Policy. We use this information to evaluate your candidacy for the posted position. We also store this information, and may use it in relation to future positions to which you apply, or which we believe may be relevant to you given your background. When we have no ongoing legitimate business need to process your information, we will either delete or anonymize it.  If you have any questions about how PointClickCare uses or processes your information, or if you would like to ask to access, correct, or delete your information, please contact PointClickCare’s human resources team: [email protected]

PointClickCare is committed to Information Security. By applying to this position, if hired, you commit to following our information security policies and procedures and making every effort to secure confidential and/or sensitive information.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

Read the full description
Marketing Marketing Automation Architect (US) at American Healthtech, a PointClickCare Company

Designs and oversees marketing automation strategies and technical implementations using Adobe Marketo Engage to drive operational efficiency and analytics capabilities.

Senior Remote Posted about 7 hours ago RemoteFirstJobs Product
What this role involves

At PointClickCare our mission is simple: to help providers deliver exceptional care. And that starts with our people. As a leading health tech company that’s founder-led and privately held, we empower our employees to push boundaries, innovate, and shape the future of healthcare.

With the largest long-term and post-acute care dataset and a Marketplace of 400+ integrated partners, our platform serves over 30,000 provider organizations, making a real difference in millions of lives. We also reinvest a significant percentage of our revenue back into research and development, ensuring our employees have the resources to innovate and make a lasting impact. Recognized by Forbes as a top private cloud company and honored as one of Canada’s Most Admired Corporate Cultures, we offer flexibility, growth opportunities, and meaningful work.

At PointClickCare, we empower our people to be the architects of a smarter healthcare future; one that is human-first and accelerated by AI to create meaningful and lasting change. Employees harness AI as a catalyst for creativity, productivity, and thoughtful decision-making. By integrating AI tools into our daily workflows, collaboration is enhanced, outcomes are improved, and every team member has the proficiency to maximize their impact. It all starts with our hiring practices where we uncover AI expertise that complements our mission, and we continue to invest in training and development to nurture innovation throughout the employee journey.

Join us in redefining healthcare — so it doesn’t just survive, it thrives. To learn more about PointClickCare, check out Life at PointClickCare and connect with us on Glassdoor and LinkedIn.

**Travel to Office expectations**

For Remote Roles: If this role is remote, there will be in-office events that will require travel to and from the Mississauga and/or Salt Lake City office. These will include, but not limited to, onboarding, team events, semi-annual and annual team meetings.

For Hybrid Roles: If this role is Hybrid, there will be an expectation to reside within commutable distance to the office/location specified in the job listing. This will include, but not limited to, weekly/bi-weekly/monthly events in the office with your specific team. This is a requirement for this role.

Position Summary:

The Marketing Automation Architect plays a key role in influencing the strategic and technical direction for the Marketing Operations and Analytics teams within Adobe Marketo Engage and the marketing automation ecosystem at PointClickCare. Reporting to the Director, Marketing Analytics & Marketing Technology, this role defines the vision, architecture, and governance of the marketing automation platform while enabling scalable, data-driven customer engagement across the buyer lifecycle. The role combines platform architecture, solution design, technical leadership, and strategic consulting, partnering with Marketing, Sales Operations, Revenue Operations, IT, Analytics, and Product Marketing to keep the MarTech ecosystem scalable, reliable, secure, and positioned for future innovation.

Key Responsibilities:

  • Platform Architecture, Strategy & Governance: Shape the technical vision, architecture, and roadmap for Adobe Marketo Engage; establish platform governance, standards, and best practices; identify technical debt and architectural opportunities; oversee platform health, performance, and administration.
  • Solution Design & Marketing Automation Delivery: Design and implement journey-based marketing programs, lifecycle automation, lead nurturing, segmentation, forms, landing pages, and reusable program templates; serve as primary technical consultant for Marketing, Sales Operations, and Customer Success.
  • Enterprise Integrations & MarTech Ecosystem: Own and optimize the Marketo/Salesforce integration (synchronization, lifecycle logic, field mappings, data integrity); manage integrations with webinar, event, LeanData, live chat, and CMS platforms; act as primary technical liaison with Adobe Marketo Support.
  • Lead Scoring & Lifecycle Management: Own the strategy, governance, and continuous optimization of lead scoring models and lifecycle frameworks in partnership with Sales Operations and Analytics to improve lead quality, conversion, and pipeline performance.
  • Technical Leadership, Security Communications & Enablement: Serve as subject matter expert and mentor for the Marketing Operations team; own governance of customer-facing security and service communications with Security, Product, Legal, and Corporate Communications; lead continuous improvement and AI adoption initiatives.

Required Skills & Experience:

  • Bachelor’s degree, diploma, or equivalent combination of education, certifications, and experience.
  • 8+ years of experience administering and architecting Adobe Marketo Engage within complex B2B enterprise environments.
  • Extensive experience designing enterprise marketing automation strategies, lifecycle programs, lead scoring frameworks, and scalable automation solutions.
  • Deep expertise integrating Marketo with Salesforce CRM and enterprise marketing technology platforms.
  • Demonstrated success establishing platform governance, standards, and operational best practices.
  • Experience leading cross-functional initiatives involving Marketing, Sales Operations, Revenue Operations, and IT.
  • Adobe Marketo Engage Certified Expert certification required or strongly preferred
  • Strong analytical mindset, excellent troubleshooting and solution design capabilities, and clear communication skills.

Preferred Experience:

  • Salesforce certification considered an asset.
  • AI fluency and/or experience leveraging Microsoft 365 Copilot to improve productivity, collaboration, and marketing operations.
  • Hands-on experience with LeanData, webinar platforms, and other event technologies beyond core Marketo/Salesforce administration.
  • Working knowledge of privacy regulations including CASL and GDPR, and of marketing analytics, attribution, and dashboard development.

$159,000 - $177,000 a year

At PointClickCare, base salary is one of the many components that make up our total rewards package. The US base salary range for this position is $159,000 - $177,000 + bonus + benefits, non-overtime eligible. Our salary ranges are determined by job and level. The range displayed on each job posting reflects the target for new hire salaries for the position across all US locations. Within the range, individual compensation is determined by job-related skills and knowledge, relevant experience including professional and lived experience, and/or work location. Your recruiter can share more information about our total rewards package during the hiring process.

#LI-TW1

#LI-Remote

PointClickCare Benefits & Perks:

Benefits starting from Day 1!

Retirement Plan Matching

Flexible Paid Time Off

Wellness Support Programs and Resources

Parental & Caregiver Leaves

Fertility & Adoption Support

Continuous Development Support Program

Employee Assistance Program

Allyship and Inclusion Communities

Employee Recognition … and more!

It is the policy of PointClickCare to ensure equal employment opportunity without discrimination or harassment on the basis of race, religion, national origin, status, age, sex, sexual orientation, gender identity or expression, marital or domestic/civil partnership status, disability, veteran status, genetic information, or any other basis protected by law. PointClickCare welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process. Please contact [email protected] should you require any accommodations. As part of our commitment to a streamlined and equitable hiring experience, PointClickCare uses AI tools to assist with candidate screening and assessment.

When you apply for a position, your information is processed and stored with Lever, in accordance with Lever’s Privacy Policy. We use this information to evaluate your candidacy for the posted position. We also store this information, and may use it in relation to future positions to which you apply, or which we believe may be relevant to you given your background. When we have no ongoing legitimate business need to process your information, we will either delete or anonymize it.  If you have any questions about how PointClickCare uses or processes your information, or if you would like to ask to access, correct, or delete your information, please contact PointClickCare’s human resources team: [email protected]

PointClickCare is committed to Information Security. By applying to this position, if hired, you commit to following our information security policies and procedures and making every effort to secure confidential and/or sensitive information.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

Read the full description
Marketing Senior Technical Marketing Engineer – Network Automation at Forward Networks, Inc.

Technical Marketing Engineer translates automation platform capabilities into customer workflows, technical content, and field enablement for network engineering practitioners.

Senior Posted about 7 hours ago RemoteFirstJobs Product
What this role involves

Forward was founded in 2013 by four Stanford Ph.D.s, building the industry’s first network digital twin: a mathematically accurate model of the production network. It’s the foundation for autonomous networking, giving engineers and AI agents the ability to know the impact of every change before it touches production. That founding instinct still defines how we work. We’re accurate and evidence-driven, relentless about clarity, and we’d rather be certain than comfortable, building a groundbreaking platform that transforms how teams run and secure networks across every major cloud and vendor environment.

Global leaders like Goldman Sachs, PayPal, S&P Global, IBM, and Dell trust Forward, alongside fast-growing enterprises and government agencies, realizing an average of $14.2 million in annual benefits, according to IDC. Backed by top-tier investors, including A. Capital, Andreessen Horowitz, Goldman Sachs, MSD Partners, Omega Venture Partners, Section 32, and Threshold Ventures, and headquartered in Santa Clara, we’re most proud of our team: curious people who’d rather build what doesn’t exist than accept how things have always been done.

We are seeking a Senior Technical Marketing Engineer (Network Automation) to help drive adoption and understanding of Forward’s automation capabilities across customers, partners, and the broader network engineering community.

As a Senior Network Automation TME, you will sit at the intersection of product and go-to-market execution. You will translate Forward’s differentiated automation capabilities — network queries, verification-as-code, API-driven workflows, and CI/CD-style change validation — into compelling automation workflows, technical content, and field enablement that resonate with network automation practitioners and decision-makers.

This is a non-quota-carrying, highly technical, and externally visible role with meaningful influence on product direction and market positioning.

Responsibilities

  • Partner with Product Management to define, validate, and shape automation-related capabilities and use cases.
  • Design and evangelize customer workflows that realize the value of automation features, including NQE (Network Query Engine), APIs, and CI/CD-driven verification.
  • Enhance existing product integrations and build new ones to expand automation and interoperability across the broader network and IT ecosystem.
  • Build and maintain lab environments to support demos, technical validation, and automation use-case exploration.
  • Develop high-quality technical collateral for internal audiences, including training materials, demo guides, and sales enablement content.
  • Collaborate with Marketing to create external-facing assets such as whitepapers, solution briefs, blogs, presentations, and videos.
  • Enable Sales and Solutions teams with automation-focused demos, messaging, and technical training.
  • Represent Forward at customer meetings, webinars, and industry events, including networking and automation conferences and trade shows.
  • Contribute thought leadership on network automation trends and Forward’s role in modern NetDevOps and intent-based networking architectures.
  • Gather field and market feedback to influence product roadmap and automation positioning.

Required Qualifications

  • 8+ years of experience as a Technical Marketing Engineer, Sales Engineer, Network Engineer, or similar customer-facing technical role.
  • Strong understanding of enterprise networking concepts, including routing, switching, and network change management.
  • Experience with NetDevOps practices, CI/CD pipelines, or infrastructure-as-code workflows applied to networking.
  • Familiarity with source control (Git), API integration, and building automation against network data models.
  • Hands-on experience with network automation tooling and frameworks (e.g., Ansible, Terraform, Python, REST APIs, or similar).
  • Experience working with complex enterprise networks across on-prem, virtualized, and cloud environments.
  • Hands-on experience with at least one major cloud platform and familiarity with virtualization and containerized environments.
  • Proven ability to build and operate lab environments for demos and technical validation.
  • Excellent communication and presentation skills, with the ability to explain complex concepts to technical and non-technical audiences.
  • Bachelor’s degree in Computer Science, Engineering, Networking, or a related field.
  • Ability to work effectively across Product, Sales, and Marketing teams.

Preferred Qualifications

  • Working knowledge of data query and transformation languages (e.g., GraphQL, JSONPath, or a query engine such as Forward’s NQE).
  • Familiarity with AI/ML concepts and hands-on experience exploring AI-driven use cases in network operations or data analysis.
  • Working knowledge of Linux administration.
  • Familiarity with Forward or similar network visibility, verification, or analytics platforms.
  • Experience presenting at conferences, webinars, or customer-facing technical events.

The base pay range for this role is between $200,000 and $230,000. Base pay will depend on your skills, qualifications, experience, and location.

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Marketing Senior Paid Media Manager at Silverback Strategies

Develops and manages paid media campaigns across multiple client accounts, overseeing strategy, execution, and optimization while mentoring junior team members.

Senior Posted about 7 hours ago RemoteFirstJobs Product
What this role involves

Silverback Strategies is a performance marketing agency built to help marketers grow and capitalize on change. Ad Age, Inc Magazine, The Washington Post, The Washingtonian, and The Washington Business Journal have recognized Silverback as one of the best places to work.

We hire the best and help them get better. Silverbackers are supported, challenged and inspired by their peers. Regardless of title or tenure, every Silverbacker plays a role in helping our agency get better. This is a place where you can make a difference.

Today, we’re ready to add another Senior Paid Media Manager to our team. Our new Senior Paid Media Manager will serve as a premier subject matter expert in all things related to Paid Media. You will act as a true paid channel expert, developing and managing a portfolio of Paid Media accounts and marketing campaigns, building great relationships, managing projects and deliverables, and growing accounts.

You’ll work on a team of other Paid Media Specialists and Managers, but as the Sr. Manager, will be expected to go “above and beyond” to exemplify excellence in your work & contribute to internal initiatives like developing media best practices, disseminating industry updates, and enhancing Silverback’s overall media product. You’ll serve as a role model and mentor to your peers, and in some cases, will even directly manage 1-2 junior teammates.

The Senior Paid Media Manager is expected to work cross-functionally, finding opportunities to enhance our clients’ overall digital programs through Paid initiatives and complementary strategies with other services. You’ll collaborate internally with teammates in Creative, Analytics, SEO, and Client Services functions. You’ll be the true face of Paid Media for your assigned clients, and will spearhead the kickoff, development, tactical execution, and ongoing testing, optimization, and overall success of your clients’ media strategies & performance.

Here’s what we expect from our Senior Paid Media Manager.

—What You’ll Do—

  • Responsible for driving the strategy, innovation, and performance of multiple client Paid Media strategies

  • Fully “own” the success of a portfolio of a few (3-5) client accounts

  • Plan, implement, and audit paid media campaigns & strategies that align with client KPIs and marketing goals

  • Successfully plan & execute campaigns in both Search and Social paid media platforms (Google, Meta, LinkedIn, TikTok)

  • Pioneer testing and deployment of “outside the box” media channels & tools

  • Collaborate closely with internal teammates in our Creative and Analytics teams to drive successful creative strategy/performance & analytics measurement, tag management, etc

  • Collaborate cross-functionally whenever appropriate (i.e. on multiservice clients) with counterparts in SEO to drive successful cross-channel marketing strategy for clients

  • Regularly create, analyze, and present insightful and actionable Paid Media performance reports directly to clients

  • Leverage various tools to carry out analysis and to maximize efficiency and effectiveness of Paid Media accounts

  • Serve as the lead point of contact for all things Paid Media for your “owned” clients; lead biweekly and ad hoc client calls to build & maintain strong client relationships

  • Successfully retain & even grow your assigned client portfolio through best-in-class communication, storytelling, presentation, and relationship building

  • Accurately communicate project timelines to clients; manage client expectations and proactively update clients as things change

  • Understand the client’s industry, audience and goals and stay on top of industry changes, trends, and best practices

  • Play a close role in sales enablement, including but not limited to identifying upsell/cross-sell opportunities and contributing to sales pitches, client onboardings/kickoffs, etc

  • Effectively delegate support tasks as appropriate to junior teammates; manage quality assurance for teammates’ work & ensure clients are receiving high-quality deliverables 100% of the time

  • In some cases, directly manage (i.e. act as the dedicated people manager) for 1-2 Paid Media teammates (Managers, Specialists, or Associates)

  • Contribute to the overall success of the Media department through proactive involvement in product development, process improvement, and direct collaboration with the Associate Directors and Senior Director of Paid Media

—What We’re Looking For—

  • 5+ years of experience (minimum) managing Paid Search AND Social campaigns. (Main platforms are Google, Meta, LinkedIn, and TikTok)

  • Previous agency experience is a must-have!

  • Experience serving as the main point of contact on client engagements (at least 3+ years of client-facing experience); strong comfortability being client-facing

  • Strong experience driving/leading paid media account strategy

  • Strong testing & innovation mentality

  • Experience collaborating with Creative resources and contributing to creative briefs + driving paid social performance creative

  • Advanced proficiency with Google Analytics 4 and Google Sheets/Excel

  • Experience with Google Tag Manager and Supermetrics is a plus!

  • Strong analytical skills, technical knowledge and attention to detail

  • Excellent written and verbal communication skills

  • Eagerness to deliver under tight deadlines

  • Genuine curiosity that will guide the research to inform your technical work

  • Outstanding time management and organization skills

  • The ability to accept constructive criticism in a professional manner and to learn from edits

  • Comfort with constant personal and professional growth

—Why Silverback?—

  • Silverback isn’t for everybody. If you’re an A player, you will get paid more, learn more and grow faster with support from a smart and fun team. If you’re a B player, you will be miserable.

  • Work with the A team: We are ruthless about putting the best possible team on the field.

  • Make an impact: We’re a small agency. Everybody has the opportunity to drive change and impact.

  • Get paid: We hire the best and pay them generously.

  • Do cool sh*t: From media to SEO to measurement, learn the cutting edge of what works.

—Benefits & Perks—

  • Unlimited PTO

  • Comprehensive health, dental, and vision plans

  • Virtual Team Events and a fun, casual, inclusive company culture

  • Company-paid ClassPass membership

  • 12 weeks of Paid Parental Leave

  • Summer Fridays

  • 401(k) with Employer Match

—Work Environment—

  • We’re a fully remote agency with employees working across the continental United States. At Silverback, you’ll be part of a remote work culture that emphasizes smooth, productive online communication.

  • We at Silverback pride ourselves on being an extremely tight-knit team. We boast an unparalleled culture of collaboration, empathy, and a truly “work hard, play hard” mentality.

  • We are consistently recognized as a Top Workplace on Glassdoor, and were most recently awarded a prestigious 2022 Best Places to Work designation by Ad Age. Apply today & discover for yourself what makes Silverback Strategies such a special place to work. We can’t wait to hear from you!

Silverback Strategies is an equal opportunity employer. If you believe you meet the qualifications for the position, then we invite you to apply. We celebrate the free flow of conversation, ideas and opinions at Silverback, but actions such as bullying, discrimination, harassment or retaliation of any kind are strictly prohibited in our workplace. We are committed to providing a safe, open and accommodating environment that allows all of our team members to thrive. Employment decisions are made without regard to age, color, disability, family, genetic information, origin, race, religion, sex. For more information, we invite you to visit eeoc.gov.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

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Marketing Senior Performance Marketing Manager

Manages paid marketing campaigns and performance metrics to drive customer acquisition and revenue growth for a B2B SaaS platform.

Senior Posted about 7 hours ago Jobicy AI
What this role involves
About UsFieldguide is establishing a new state of trust for global commerce and capital markets through automating and streamlining the work of assurance and audit practitioners specifically within cybersecurity, privacy,...
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Marketing Senior Performance Marketing Manager

Develops and executes performance marketing strategies to drive customer acquisition and ROI for a B2B SaaS compliance platform.

Senior Posted about 13 hours ago Jobicy AI
What this role involves
About UsFieldguide is establishing a new state of trust for global commerce and capital markets through automating and streamlining the work of assurance and audit practitioners specifically within cybersecurity, privacy,...
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Marketing Powered by search: Senior Performance Marketing Strategist

Leads paid media strategy for B2B clients, manages Google Ads/LinkedIn/Meta campaigns, and translates performance data into business recommendations for senior stakeholders.

Senior Remote Posted about 14 hours ago We Work Remotely — Programming
What this role involves

Headquarters: Toronto
URL: https://www.poweredbysearch.com/

Ready to own paid media strategy for some of the fastest-growing B2B companies?

If you can run a Google Ads account (LinkedIn and Meta, too) with precision, and guide conversations with conviction, composure and confidence, we want to talk to you.

We're looking for a Paid Media Strategist who can lead senior client conversations, turn campaign complexity into clear business recommendations, and confidently explain what matters, why it matters, and what should happen next.

Our mission at Powered by Search

We exist to make B2B companies unstoppable, doing work we love, with people we like, how we want. We are a global, fully remote team across 8+ countries.

We have a talented and diverse team that live by our core values:

  • Always be in it to win it.
  • Give a shit.
  • Be obsessed with serving others.
  • Practice a growth mindset.
  • When we fail, don’t lose the lesson.
 

The opportunity

As a trusted advisor to fast-growing B2B companies, you'll join a high performing team rated 4.8/5 on Glassdoor, where 95% of team members recommend us. This is a client-facing strategic paid media role. You won't just build campaigns or ship reports. You will lead calls, set the agenda, guide clients toward decisions, and connect every dollar of spend to pipeline and revenue.

What sets you apart
  • You lead senior client conversations with clarity, confidence, and commercial judgment
  • You keep control of a call: set the agenda, handle pushback thoughtfully in the moment, land on decisions and next steps
  • You report on the metrics the client's business runs on (demos, pipeline, revenue), never vanity metrics
  • You translate campaign data into plain-language recommendations a CMO can act on
  • You come to every conversation with a recommendation, not just a list of options
  • You spot risks, opportunities, and blockers before the client has to ask
  • You can deliver honest, sometimes difficult feedback in a way clients trust
  • You respectfully coach up and teach clients at multiple levels, from Marketing Managers to CMOs

Key responsibilities


Strategic Leadership

  • Develop paid media strategies aligned to each client's business goals and North Star Metric
  • Own forecasting and budget pacing against quarterly and annual targets
  • Lead monthly and quarterly reviews with senior stakeholders: results, tradeoffs, risks, next actions
  • Steer client conversations toward decisions, priorities, and committed next steps
  • Drive AI-assisted campaign strategy, creative testing, and measurement

Client Success

  • Manage and grow a portfolio of 4-7 B2B clients as their primary strategic contact
  • Build trust with senior marketing, demand gen, and executive stakeholders
  • Run calls with confidence: set agendas, control the room, handle hard questions live
  • Communicate progress, risks, and recommendations before the client asks
  • Own follow-through so every conversation ends with clear actions, owners, and timelines

Technical Excellence

  • Plan, launch, and optimize across Google, Microsoft, LinkedIn, and Meta Ads
  • Own conversion tracking integrity end to end (GA4, GTM, CRM); never launch without it
  • Diagnose performance issues at the root: tracking, structure, bidding, creative, or demand
  • Prioritize by business impact, effort, and implementation reality; QA everything before it ships

Required experience

  • 3+ years hands-on B2B paid media, with at least 1 year in B2B SaaS
  • Prior client-facing strategy role where you owned communication, not just execution
  • Track record hitting MQL, SQL, or pipeline targets for B2B clients
  • Direct responsibility for at least $50k in monthly ad spend across multiple accounts
  • Google Ads depth plus at least one of LinkedIn, Meta, or Microsoft Ads
  • Working command of GA4, GTM, and CRM attribution (HubSpot, Salesforce)
  • Written and spoken communication skills strong enough to lead senior calls and defend recommendations under pressure


Perks & Benefits:

  • This role is fully remote
  • 5 weeks of paid time off
  • We offer competitive compensation plus quarterly bonuses
  • Flexible working hours (requires 4 overlap hours with 9am - 5pm EST)
  • Paid training (school, events, conferences)
  • *For full-time Canadian residents only - comprehensive health, dental, and eye care

This role may not be a fit if

  • You prefer optimizing accounts without leading the client relationship
  • You need someone else to turn your analysis into client-ready recommendations
  • You lose the thread when a senior stakeholder challenges your numbers on a live call
  • You report platform metrics (CTR, CPC, impressions) as results rather than business outcomes
  • You prefer being handed tasks rather than owning outcomes, priorities, and follow-through

To apply: https://weworkremotely.com/remote-jobs/powered-by-search-senior-performance-marketing-strategist

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Marketing Powered by search: Senior SEO & Organic Growth Strategist

Lead SEO strategy and client relationships for B2B SaaS companies, translating technical insights into business recommendations and driving measurable organic growth outcomes.

Senior Posted about 14 hours ago We Work Remotely — Programming
What this role involves

Headquarters: Toronto
URL: https://www.poweredbysearch.com/

Ready to shape the future of B2B SaaS SEO while working with some of the fastest-growing companies in tech?

If you're equally passionate about driving strategic SEO initiatives and building strong senior client relationships, we want to talk to you.

We're looking for an SEO Strategist who can lead client conversations, turn SEO complexity into clear business recommendations, and confidently explain what matters, why it matters, and what should happen next.

Our Mission at Powered by Search

We exist to make B2B SaaS companies unstoppable.

We're on a mission to be the best in the world at SaaS marketing — doing work we love, with people we like, how we want.

The Opportunity

As a trusted advisor to fast-growing B2B SaaS companies, you'll join an elite team rated 5/5 ★★★★★ on Glassdoor, where 99% of team members recommend us to their peers.

This is a client-facing strategic SEO role. You won’t just be auditing websites or creating recommendations in isolation. You’ll be expected to lead conversations, explain tradeoffs, guide clients toward decisions, and connect SEO work to business outcomes.

You'll have the freedom to:

  • Drive holistic SEO strategies that deliver measurable business impact
  • Build strong, strategic relationships with SaaS marketing leaders
  • Shape the future of SEO in an AI-first search landscape
  • Work with a team that values strategic thinking as much as technical expertise
  • Own client outcomes through clear strategy, communication, and follow-through

What Sets You Apart

You're an ideal fit if you:

  • Can lead senior client conversations with clarity, confidence, and commercial judgment
  • Translate technical SEO insights into plain-English business recommendations
  • Connect SEO initiatives to pipeline, revenue, retention, and client priorities
  • Build trust with clients by communicating clearly, proactively, and directly
  • Get energized by analyzing data and uncovering actionable insights
  • Know how to turn messy SEO data into a clear story and next steps
  • Are comfortable challenging assumptions, clarifying tradeoffs, and guiding clients toward decisions
  • Love staying ahead of emerging SEO trends, especially in AI and semantic search
  • Embrace our core values:
    • Give a Sh!t
    • Always Be in It To Win It
    • Be Obsessed with Serving Others
    • Practice a Growth Mindset
    • When We Fail, We Don't Lose the Lesson

Key Responsibilities

Strategic Leadership — 40%

  • Develop comprehensive SEO strategies aligned with B2B SaaS business goals
  • Lead strategic client communications, monthly/quarterly reviews, and senior stakeholder conversations
  • Create and present clear performance narratives that explain results, tradeoffs, risks, and next actions
  • Turn data, rankings, traffic, pipeline, and conversion signals into practical SEO recommendations
  • Push client conversations toward decisions, priorities, and committed next steps
  • Drive innovation in AI-enhanced SEO strategies

Client Success — 40%

  • Manage and grow a portfolio of 3–5 B2B SaaS clients
  • Build trust with senior marketing, demand generation, product marketing, and executive stakeholders
  • Lead strategic planning sessions, performance reviews, and client calls with confidence
  • Proactively identify risks, opportunities, blockers, and next steps before the client has to ask
  • Own follow-through by making sure client conversations end with clear actions, owners, and timelines
  • Communicate progress, risks, and recommendations in a way clients can understand and act on

Technical Excellence — 20%

  • Guide technical SEO implementation and optimization
  • Identify technical, content, and authority-building opportunities that can improve organic performance
  • Develop and optimize conversion-focused SEO funnels
  • Integrate GA4, GTM, and reporting tools to generate useful performance insights
  • Recommend and guide advanced schema markup strategies
  • Prioritize SEO recommendations based on business impact, effort, and implementation realities

Required Experience

  • 5+ years of SEO experience, with at least 2 year focused on B2B SaaS
  • Previous experience in a client-facing SEO strategy role where you owned client communication, not just execution
  • Proven track record of driving organic growth for B2B or enterprise clients
  • Strong portfolio of successful client relationships and retention
  • Deep understanding of technical SEO, content strategy, analytics, and SEO performance measurement
  • Experience with GA4, GTM, and modern SEO tools
  • Excellent written and spoken English, with the ability to lead client calls, explain SEO recommendations clearly, and write concise client-ready updates
  • Strong judgment in prioritizing SEO work based on business impact, client context, and implementation realities
  • Ability to present performance, risks, opportunities, and next steps clearly to senior stakeholders

This Role May Not Be a Fit If

  • You prefer doing SEO execution without leading client conversations
  • You struggle to explain SEO concepts clearly to non-technical stakeholders
  • You need someone else to turn your analysis into client-ready recommendations
  • You are uncomfortable challenging assumptions, clarifying tradeoffs, or guiding senior clients toward decisions
  • Your written or spoken English is not strong enough for live client-facing strategy conversations
  • You prefer being handed tasks rather than owning outcomes, priorities, and client follow-through

Why Join Us?

  • Work with a team that values strategic thinking and innovation
  • Competitive base salary plus quarterly performance bonuses
  • 5 weeks of paid time off
  • Fully remote work environment with flexible hours — you just need at least 4 hours of daily overlap with North American time zones
  • Comprehensive health spending account and eye/dental/medical benefits for Canadian residents
  • Regular team meetups and annual retreats
  • Clear career progression path without requiring a management track
  • Exposure to industry-leading B2B SaaS companies
  • Weekly 1:1 coaching with experienced managers
  • Access to proven playbooks, frameworks, and professional development opportunities

What Future Co-Workers Say

Here are some comments from your future co-workers about their experience at Powered by Search:

One of my life's best decisions was to join PBS. Here's why:

  • Working with top 1% SaaS experts
  • Supportive and empathetic leadership
  • End-to-end control with no account manager involvement
  • Highly data-driven and results-oriented
  • Remote-first with a supportive global team and flexible work hours
  • Your growth here in 1 year is similar to 3 to 4 years in other companies

Your Growth Journey

We believe in building our people so they can build the business.

You'll receive:

  • Weekly 1:1 coaching with experienced managers
  • Access to our proven playbooks and frameworks
  • Regular professional development opportunities
  • Exposure to industry-leading B2B SaaS companies
  • Clear feedback on how to grow as a strategist, communicator, and client leader

Ready to Help Make B2B SaaS Companies Unstoppable?

If you can combine SEO expertise, business judgment, and clear client communication, we’d love to hear from you.

To apply: https://weworkremotely.com/remote-jobs/powered-by-search-senior-seo-organic-growth-strategist

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Marketing Senior GEO/SEO Analyst at Siege Media

Senior SEO/GEO analyst executes complex search optimization work, conducts technical audits, performs competitive analysis, and builds performance reports to drive client visibility in search and AI answer platforms.

Senior Remote Posted 1 day ago RemoteFirstJobs Product
What this role involves

Siege Media is a growing and remote-first organic/AI growth agency! We are nationally recognized on Inc.’s Best Workplaces list and Inc. 5000 list, highlighting the 5000 fastest-growing private companies. Interested in joining the Siege team? We currently have a spot open for a talented Sr. GEO/SEO Analyst to help us deliver great SEO and GEO work for our world-class clients.

This is a senior execution role and a step up on our GEO/SEO career path. You’ll take on our more complex and independent SEO and GEO work, hold a high bar in everything you ship, and occasionally work directly with clients, while Team Leads still own the overall client relationship and strategy. There are no direct reports, but you’ll help set the execution bar and support the Analysts around you. For those interested in growing into client strategy and ownership, this can also be a natural path toward a Team Lead role.

Perks include 100% health, vision and dental benefits, 50% 401k match up to 6% of your salary, donation matching, career development training, unlimited PTO, remote work equipment, and free pens. Everyone loves free pens.

Learn more about working at Siege by experiencing our culture on Instagram and checking out our work on Dribbble!

Siege Media values diversity. We encourage people of color, LGBTQ+ folks, veterans, parents and those with disabilities to apply. We are committed to helping all people succeed at Siege. If you require reasonable accommodation to complete our application or interview process, please let us know.

Responsibilities

  • Independently execute our more advanced and higher-stakes SEO and GEO work across client sites, with minimal direction
  • Lead complex analysis: technical audits, diagnostics, and competitive and AI-answer research, and turn findings into clear, actionable recommendations
  • Deliver polished, thoroughly QA’d work, checking your own recommendations, site changes, and reports for accuracy before they ship
  • Conduct keyword and prompt research, plus competitor analysis, and build the content and roadmap inputs that guide client work
  • Implement and troubleshoot structured data and content optimizations that improve visibility in both traditional search and AI-generated answers
  • Build and interpret performance reports in Google Analytics 4, Google Search Console, Ahrefs, and Peec AI, turning data into insights and recommendations, not just surfacing changes
  • Track and analyze AI search visibility (citations, share of voice, and AI-referral traffic) and recommend actions to improve it
  • Join client calls or contribute to client-facing deliverables on an as-needed basis
  • Help set execution standards, document processes and playbooks, and mentor Analysts on the craft, sharing best practices and hands-on guidance
  • Manage multiple client workstreams independently, hitting deadlines and communicating progress clearly
  • Partner with content and development teams to get recommendations implemented cleanly and on time
  • Stay ahead of SEO and GEO developments and bring new ideas and tactics to the team

Required Skills

  • 3-5 years of hands-on SEO experience, including meaningful GEO or AI search work
  • Deep command of on-page and technical SEO (crawling, indexing, rendering, structured data, site architecture, and internal linking), with the ability to diagnose issues independently
  • Strong experience with Ahrefs, Screaming Frog, Google Analytics 4, Google Search Console, and Peec AI or similar AI tracking tools
  • The ability to turn data into clear insights and actionable recommendations, not just reporting
  • A strong understanding of how AI search engines surface, rank, and cite content, and how to influence it
  • Proven ability to work independently with minimal direction and own the quality of your work
  • Sharp attention to detail and a QA mindset
  • Comfort communicating with clients and stakeholders as needed
  • Ability to juggle multiple client workstreams and deadlines in a remote setting
  • Comfort using LLMs as a tool to speed up and improve your work
  • Comfort working in HTML, including implementing structured data (familiarity with CSS and JavaScript a plus)
  • Experience using Google Workspace (Sheets, Slides, Docs)
  • Strong written and verbal communication

Suggested Skills

  • Experience working in an agency environment
  • Experience with eCommerce, Fintech, or SaaS clients
  • Experience mentoring or reviewing the work of other SEOs
  • Some client-facing or presentation experience
  • Familiarity with a CMS like WordPress, Shopify, or Webflow
  • Experience with a project management tool like Basecamp or Productive

The salary range for this position is $75,000 to $85,000 DOE.

Please plan for the following during the hiring process:

  1. Your resume
  2. A short introduction/cover letter
  3. What would the Schema Person Markup for Michael Scott (from The Office) look like using JSON-LD? Please create a unique schema markup using JSON-LD for the person mentioned above.
  4. A brief GEO/SEO skills test after your second interview. It’s short and low-pressure.

#LI-REMOTE

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Marketing Senior Marketing Manager - South Africa

Leads marketing strategy and campaigns for Binance's blockchain and cryptocurrency exchange platform.

Senior Posted 1 day ago Himalayas
What this role involves
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users.
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Marketing Sr. Product Marketing Manager (Remote) at FMG

Senior Product Marketing Manager develops and executes go-to-market strategies, positioning FMG's digital marketing platform to financial professionals and driving customer acquisition and retention.

Senior Remote Posted 2 days ago RemoteFirstJobs Product
What this role involves

What We Do

We help Financial Professionals build and grow their business in a variety of different ways.  With over 40,000 clients benefiting from our innovative solutions, we are dedicated to transforming their marketing efforts into growth engines. FMG is the leading all-in-one digital marketing platform empowering financial advisors, insurance agents, and enterprises with scalable and compliant marketing solutions designed to drive organic growth.

Consistently ranked #1 in market share and customer satisfaction in the T3 Software Survey Report, FMG helps clients stay ahead of evolving trends and effectively implement marketing best practices. Through an intuitive, centralized platform, FMG enables users to efficiently manage websites, email, texting, social media, events, blogs, videos, and more—all in one place.

About Our Culture

At FMG, we have crafted an extraordinary work environment that perfectly balances hard work with an incredible team spirit. Since our inception over a decade ago, we’ve grown into a thriving community of 450+ dedicated employees spread across the globe. Our fast-paced, results-driven culture is matched by our commitment to maintaining a healthy work/life balance, ensuring that our team members feel fulfilled both personally and professionally.

Collaboration and open, thoughtful communication are at the heart of what we do. Our mission is to invest in motivated, successful individuals, supporting them as they excel both inside and outside of the workplace.

We’re building a winning team of A+ players, and we invite you to be a part of this amazing journey. At FMG, you’ll find an environment that champions growth, celebrates achievements, and fosters a sense of belonging. Join us, and let’s create something extraordinary together!

Our Employee Benefits

At FMG, we’re serious about being an awesome place to work! We’ve earned the USA Top Workplace award four years running now, and we’re always looking for ways to keep things great—like regularly checking in on our benefits and pay to make sure you’re getting a truly competitive package.

  • Enjoy a generous paid holiday schedule, including a full week off for our Winter Holiday Shutdown.
  • Our comprehensive paid time off policies cover vacation, sick days, parental leave, and bereavement leave.
  • Our robust insurance plan includes:
    • Medical with $0 co-pay Telehealth plan
    • Dental
    • Vision
    • Health Savings Account (HSA) with generous employer contributions
    • Flexible Spending Accounts (FSA)
    • Company-paid Life Insurance and Accidental Death & Dismemberment (AD&D) coverage
    • Company-paid Short & Long Term Disability coverage
    • Company-paid Employee Assistance Program (EAP)
  • Matching 401(k) with immediate full vesting
  • On Demand Pay - allows access to a portion of your earned wages prior to the payday with same day deposit
  • Internet & Gym Reimbursement!
  • We’ll provide you with the work computer equipment you need to set you up for success!
    • Access to a private & secure workspace, free from distractions
    • Accessible during the assigned work schedule for regular duties and responsibilities as outlined by the supervisor
    • An internet connection with speeds of 5 Megabits down / 3 Megabits up (5mbps/3mbps)
  • Our Employee Events Committee and managers are always planning a mix of fun in-person and virtual events to keep us all connected—plus we also love to throw in some FMG swag, so you can show off your company spirit in style!

About the Role

FMG’s Product Marketing team sits at the intersection of Product, Sales, and Marketing and we’re growing. We’re looking for a Senior Product Marketing Manager who can make our products “fly off the shelf”: someone who understands what makes a product valuable and can tell the market about it in a way that drives real results.

You’ll be the connective tissue between product strategy and the sales and marketing tactics that turn strategy into growth. You’ll own positioning, messaging, and launches and you’ll be the product evangelist who equips our sales channels to win.

You’ll know our competitors as well as they know themselves, and our buyers better than they know themselves. You back insight with market evidence, not guesswork, and translate it into messaging that resonates and sales tools that convert.

You’ll join a Product Marketing team that partners closely with Product and works as a growth engine across the org, which means your work will focus on a specific product portfolio. If you’re energized by market insight, driven by outcomes, and genuinely curious about how AI can make go-to-market smarter and faster, we’d love to hear from you.

Compensation This position offers $135,000-$145,000, depending on experience.

Primary Responsibilities & Expectations

Own positioning and messaging. Partner with Product and Marketing to develop positioning and messaging that resonate with our target buyer personas and clearly articulate how we solve our buyers’ problems.

Be the market intelligence expert. Know our buyers: who they are, how they buy, and their key buying criteria. Document the buyer’s journey and drive changes to sales and marketing processes based on what you learn.

Own the competitive landscape. Be the expert on our competition: what they do today, where they’re headed and how we win against them.

Close the loop on customer feedback. Synthesize signals from sales, customer success, win/loss, and product usage into structured input for Product, turning what buyers tell us into sharper product-market fit and a stronger innovation pipeline.

Plan and drive launches. Lead go-to-market for net-new products and releases of existing ones, managing the cross-functional implementation from plan through launch.

Enable sales. Train our sales channels on the problems we solve, build the internal tools and external collateral they need (battlecards, pitch narratives, objection handling), and teach them how and when to use it.

Empower customer success. Train our support channels on the products we build, how they work, the tools and resources available to them (internal FAQs, product documentation, customer lyrics), and how to answer common customer questions.

Build and measure demand programs. Work with Marketing to develop programs that support retention and acquisition, then track effectiveness and report back on what’s working and what needs to change.

Drive internal alignment and readiness. Keep Sales, Marketing, Product, and Customer Success working from the same view of our strategy, priorities, and positioning, so the org moves in sync as the market and roadmap shift.

Act as an external thought leader and evangelist. Represent FMG innovation and the products you support through speaking engagements and written work.

Document and systematize. Build the institutional knowledge that makes GTM faster over time: messaging frameworks, launch playbooks, and repeatable templates.

Lean into AI. We expect this role to use AI tools actively, both for your own productivity (research, drafting, competitive synthesis, launch prep) and for finding opportunities to apply AI-assisted workflows across go-to-market. You don’t need to be an AI engineer but you should be both fluent for daily use and genuinely curious about where AI creates leverage and willing to experiment.

Skills and Qualifications

  • 3+ years of product marketing experience, with at least 2 years in a market-facing role (delivering presentations to customers and prospects, conducting competitor analysis and market research).
  • Demonstrated ability to develop positioning, messaging, and launch plans across cross-functional teams.
  • Exceptional ROI-tracking skills you can prove what is (or isn’t) working with data.
  • Excellent written and verbal communication; a strong public speaker comfortable in front of large, senior groups, and a solid writer.
  • Comfortable with collaboration and CRM tools (e.g., Slack, Hubspot) and analytics tool (Amplitude).
  • Experience in financial services, fintech, or marketing technology; you understand the landscape our customers operate in.
  • Comfort operating in ambiguity and iterating as priorities shift.
  • A genuine orientation toward innovation: you actively look for ways to make GTM scale, not just move faster.
  • AI fluency. You use AI tools as a core part of how you work. Not occasionally, but daily. You prompt effectively, evaluate output critically, and think about how AI can drive scale and innovation across go-to-market workflows. You should be able to articulate where AI creates leverage in product marketing.

Preferred Qualifications

  • Bachelor’s degree in business or marketing; MBA a plus.
  • Pragmatic Institute Certified (PMC) III or higher.

At FMG, we believe in the wholehearted acceptance of each other regardless of our differences. We strive to foster an environment that allows everyone to contribute to our mission in their unique ways. With the belief that diversity propels innovation, we are continually finding ways to cultivate a commitment to inclusion in our employees, services, and products, as well as in the communities in which we live and work.

We are proud to be an equal opportunity employer committed to providing employment opportunities regardless of sex, race, creed, color, gender, religion, marital status, domestic partner status, age, national origin or ancestry, physical or mental disability, medical condition, sexual orientation, pregnancy, military or veteran status, and genetic information.  If you require accommodation to complete the application or interview process, please contact [email protected].

You can find out more about what it’s like to work at FMG, by visiting https://fmgsuite.com/about-us/

Read the full description
Marketing Senior Product Marketing Manager at CallRail

Develops and executes go-to-market strategies for AI products, owns positioning and messaging, and drives acquisition and adoption metrics across the portfolio.

Senior Posted 2 days ago RemoteFirstJobs Product
What this role involves

The Position

CallRail is seeking a curious, strategic, and results-focused Senior Product Marketing Manager to lead the development and execution of go-to-market strategies for AI-powered products within our SaaS lead tracking, engagement and insights platform.  This is a high-impact role for someone who is comfortable navigating shifting priorities, moves quickly from strategy to execution, and is excited to shape how businesses adopt and get value from AI.

You will be a key member of the CallRail marketing team and have the opportunity to work on a diverse set of projects, partnering cross-functionally across sales, product management, and marketing. Success in this role requires a deep understanding of your ideal customer, strong instincts for storytelling and differentiation, and a bias toward action and measurement. You will own performance for the areas you support, but your impact goes beyond the numbers. You will be expected to look around corners, identify opportunities and challenges before they become obvious, and push the organization toward better decisions for our customers and our business. The right candidate will be able to cut through complexity, distill what matters most, and turn a high velocity of new capabilities into simple, intuitive stories that help customers and sales understand the value and ultimately drive acquisition and adoption.

What You’ll Do

  • Own the positioning and messaging for CallRail’s AI products, serving as the expert on our buyers, market, and competitive landscape.
  • Own performance across your portfolio, using acquisition, adoption, conversion, and churn data to identify opportunities and drive results.
  • Recommend pricing and packaging strategies that drive acquisition, product usage, and revenue growth.
  • Stay ahead of AI adoption, buyer trends, and the competitive landscape, proactively identifying opportunities and insights that shape product, go-to-market, and investment decisions.
  • Partner with Product to turn complex capabilities into simple, compelling narratives that connect individual features to the broader CallRail platform and customer value.
  • Analyze customer, product, and sales data to uncover patterns, define segments, size opportunities, and recommend where and how we should go to market.
  • Act as the voice of the customer, by collecting and synthesizing research, feedback, and product usage to uncover needs and influence product and GTM strategy.
  • Partner across Marketing and Sales to test messaging, promotions, segmentation, verticalization, and GTM strategies, then scale what works.
  • Enable Sales and Support with the messaging, training, and tools they need to clearly communicate customer value.
  • Lead go-to-market launches for new products and capabilities, aligning cross-functional teams from strategy through execution.
  • Develop and maintain competitive intelligence analyzing competitor’s offerings to identify potential gaps, opportunities to differentiate, and contribute to CallRail’s competitive intelligence.
  • Represent CallRail as an external thought leader through speaking engagements, written content, and industry conversations.

What You’ll Need

  • BBS/BA and 7+ years experience in strategic marketing or product marketing, ideally within MarTech, AI, or B2B SaaS. Experience with marketing attribution and SMB audiences is a plus.
  • Deep, proven expertise in market research, positioning, messaging, pricing, and go-to-market strategy.
  • Track record of leading product & feature launches and GTM strategies that drive measurable revenue and adoption.
  • Strong strategic judgment, with the ability to cut through complexity, identify what matters most, and turn insights into clear recommendations.
  • Proven ability to independently lead complex initiatives from strategy through execution.
  • Operate effectively in a high-velocity, ambiguous environment while maintaining strong judgment and attention to detail.
  • Exceptional communication and writing skills, with a talent for making complex products and ideas simple and compelling.
  • Extremely comfortable manipulating and analyzing large datasets, with fluency in Excel/Google Sheets and performance metrics.
  • Strong analytical mindset, with the ability to turn large data sets into clear insights and strategic recommendations. Looker experience is a plus.
  • Strong cross-functional influence, with the ability to challenge assumptions, align teams, and shape decisions across Product, Sales, Marketing, and leadership.
  • Strong prioritization and judgment, with the ability to independently balance competing priorities and focus on the work that will have the greatest impact.

If you do not meet all the requirements listed, we still encourage you to apply! No job description is perfect, and we may also have another opportunity that aligns with your skills and experience.

Additional Perks

  • Healthcare (one option covered at 100% for employees), Dental & Vision Coverage
  • Competitive HSA with company matching
  • Paid parental leave
  • Flexible vacation policy
  • 401K options with company dollar-for-dollar match
  • Employee stock options available from day one
  • $2,000 annual educational allowance
  • Catered lunch every Tuesday * an in-office perk
  • MARTA transportation or office parking expenses covered
  • Employee charitable donation company match, up to $500 annually
  • Regular company outings and events
  • Hybrid work options with $500 office stipend to set up your home office
  • Designated bike storage

This position is based out of our Atlanta office. Through December 2026, employees are expected to work in the office on Tuesdays and Thursdays.

Beginning in January 2027, CallRail will transition to a 3 day hybrid work model. Employees will work in the office on Mondays, Tuesdays, and Thursdays.

Learn more:https://www.callrail.com/about/

You Are Welcome Here

CallRail understands that valuing diverse creative practices and forms of knowledge are crucial to and enrich the company’s core mission. We encourage applications from everyone, including members of all equity-seeking communities, such as (but certainly not limited to) women, racialized and Indigenous persons, persons with disabilities, and persons of all sexual orientations and gender identities and expressions. In your application, please feel free to note which pronouns you use (For example - she/her/hers, he/him/his, they/them/theirs, etc).

Continuous adoption of AI technologies is essential to this role. You will be expected to leverage AI platforms to streamline operations, solve complex problems, and stay ahead of industry benchmarks.

Read the full description
Marketing Senior Product Marketing Manager at CallRail

Develops and executes go-to-market strategies for AI products, owns positioning/messaging, analyzes performance data, and partners cross-functionally to drive acquisition and adoption.

Senior Posted 2 days ago RemoteFirstJobs Product
What this role involves

The Position

CallRail is seeking a curious, strategic, and results-focused Senior Product Marketing Manager to lead the development and execution of go-to-market strategies for AI-powered products within our SaaS lead tracking, engagement and insights platform.  This is a high-impact role for someone who is comfortable navigating shifting priorities, moves quickly from strategy to execution, and is excited to shape how businesses adopt and get value from AI.

You will be a key member of the CallRail marketing team and have the opportunity to work on a diverse set of projects, partnering cross-functionally across sales, product management, and marketing. Success in this role requires a deep understanding of your ideal customer, strong instincts for storytelling and differentiation, and a bias toward action and measurement. You will own performance for the areas you support, but your impact goes beyond the numbers. You will be expected to look around corners, identify opportunities and challenges before they become obvious, and push the organization toward better decisions for our customers and our business. The right candidate will be able to cut through complexity, distill what matters most, and turn a high velocity of new capabilities into simple, intuitive stories that help customers and sales understand the value and ultimately drive acquisition and adoption.

What You’ll Do

  • Own the positioning and messaging for CallRail’s AI products, serving as the expert on our buyers, market, and competitive landscape.
  • Own performance across your portfolio, using acquisition, adoption, conversion, and churn data to identify opportunities and drive results.
  • Recommend pricing and packaging strategies that drive acquisition, product usage, and revenue growth.
  • Stay ahead of AI adoption, buyer trends, and the competitive landscape, proactively identifying opportunities and insights that shape product, go-to-market, and investment decisions.
  • Partner with Product to turn complex capabilities into simple, compelling narratives that connect individual features to the broader CallRail platform and customer value.
  • Analyze customer, product, and sales data to uncover patterns, define segments, size opportunities, and recommend where and how we should go to market.
  • Act as the voice of the customer, by collecting and synthesizing research, feedback, and product usage to uncover needs and influence product and GTM strategy.
  • Partner across Marketing and Sales to test messaging, promotions, segmentation, verticalization, and GTM strategies, then scale what works.
  • Enable Sales and Support with the messaging, training, and tools they need to clearly communicate customer value.
  • Lead go-to-market launches for new products and capabilities, aligning cross-functional teams from strategy through execution.
  • Develop and maintain competitive intelligence analyzing competitor’s offerings to identify potential gaps, opportunities to differentiate, and contribute to CallRail’s competitive intelligence.
  • Represent CallRail as an external thought leader through speaking engagements, written content, and industry conversations.

What You’ll Need

  • BBS/BA and 7+ years experience in strategic marketing or product marketing, ideally within MarTech, AI, or B2B SaaS. Experience with marketing attribution and SMB audiences is a plus.
  • Deep, proven expertise in market research, positioning, messaging, pricing, and go-to-market strategy.
  • Track record of leading product & feature launches and GTM strategies that drive measurable revenue and adoption.
  • Strong strategic judgment, with the ability to cut through complexity, identify what matters most, and turn insights into clear recommendations.
  • Proven ability to independently lead complex initiatives from strategy through execution.
  • Operate effectively in a high-velocity, ambiguous environment while maintaining strong judgment and attention to detail.
  • Exceptional communication and writing skills, with a talent for making complex products and ideas simple and compelling.
  • Extremely comfortable manipulating and analyzing large datasets, with fluency in Excel/Google Sheets and performance metrics.
  • Strong analytical mindset, with the ability to turn large data sets into clear insights and strategic recommendations. Looker experience is a plus.
  • Strong cross-functional influence, with the ability to challenge assumptions, align teams, and shape decisions across Product, Sales, Marketing, and leadership.
  • Strong prioritization and judgment, with the ability to independently balance competing priorities and focus on the work that will have the greatest impact.

If you do not meet all the requirements listed, we still encourage you to apply! No job description is perfect, and we may also have another opportunity that aligns with your skills and experience.

Additional Perks

  • Healthcare (one option covered at 100% for employees), Dental & Vision Coverage
  • Competitive HSA with company matching
  • Paid parental leave
  • Flexible vacation policy
  • 401K options with company dollar-for-dollar match
  • Employee stock options available from day one
  • $2,000 annual educational allowance
  • Catered lunch every Tuesday * an in-office perk
  • MARTA transportation or office parking expenses covered
  • Employee charitable donation company match, up to $500 annually
  • Regular company outings and events
  • Hybrid work options with $500 office stipend to set up your home office
  • Designated bike storage

This position is based out of our Atlanta office. Through December 2026, employees are expected to work in the office on Tuesdays and Thursdays.

Beginning in January 2027, CallRail will transition to a 3 day hybrid work model. Employees will work in the office on Mondays, Tuesdays, and Thursdays.

Learn more:https://www.callrail.com/about/

You Are Welcome Here

CallRail understands that valuing diverse creative practices and forms of knowledge are crucial to and enrich the company’s core mission. We encourage applications from everyone, including members of all equity-seeking communities, such as (but certainly not limited to) women, racialized and Indigenous persons, persons with disabilities, and persons of all sexual orientations and gender identities and expressions. In your application, please feel free to note which pronouns you use (For example - she/her/hers, he/him/his, they/them/theirs, etc).

Continuous adoption of AI technologies is essential to this role. You will be expected to leverage AI platforms to streamline operations, solve complex problems, and stay ahead of industry benchmarks.

Read the full description
Marketing Senior Product Marketing Manager at CallRail

Develops and executes go-to-market strategies for AI products, owns positioning/messaging, analyzes performance data, and partners cross-functionally to drive acquisition and adoption.

Senior Posted 2 days ago RemoteFirstJobs Product
What this role involves

The Position

CallRail is seeking a curious, strategic, and results-focused Senior Product Marketing Manager to lead the development and execution of go-to-market strategies for AI-powered products within our SaaS lead tracking, engagement and insights platform.  This is a high-impact role for someone who is comfortable navigating shifting priorities, moves quickly from strategy to execution, and is excited to shape how businesses adopt and get value from AI.

You will be a key member of the CallRail marketing team and have the opportunity to work on a diverse set of projects, partnering cross-functionally across sales, product management, and marketing. Success in this role requires a deep understanding of your ideal customer, strong instincts for storytelling and differentiation, and a bias toward action and measurement. You will own performance for the areas you support, but your impact goes beyond the numbers. You will be expected to look around corners, identify opportunities and challenges before they become obvious, and push the organization toward better decisions for our customers and our business. The right candidate will be able to cut through complexity, distill what matters most, and turn a high velocity of new capabilities into simple, intuitive stories that help customers and sales understand the value and ultimately drive acquisition and adoption.

What You’ll Do

  • Own the positioning and messaging for CallRail’s AI products, serving as the expert on our buyers, market, and competitive landscape.
  • Own performance across your portfolio, using acquisition, adoption, conversion, and churn data to identify opportunities and drive results.
  • Recommend pricing and packaging strategies that drive acquisition, product usage, and revenue growth.
  • Stay ahead of AI adoption, buyer trends, and the competitive landscape, proactively identifying opportunities and insights that shape product, go-to-market, and investment decisions.
  • Partner with Product to turn complex capabilities into simple, compelling narratives that connect individual features to the broader CallRail platform and customer value.
  • Analyze customer, product, and sales data to uncover patterns, define segments, size opportunities, and recommend where and how we should go to market.
  • Act as the voice of the customer, by collecting and synthesizing research, feedback, and product usage to uncover needs and influence product and GTM strategy.
  • Partner across Marketing and Sales to test messaging, promotions, segmentation, verticalization, and GTM strategies, then scale what works.
  • Enable Sales and Support with the messaging, training, and tools they need to clearly communicate customer value.
  • Lead go-to-market launches for new products and capabilities, aligning cross-functional teams from strategy through execution.
  • Develop and maintain competitive intelligence analyzing competitor’s offerings to identify potential gaps, opportunities to differentiate, and contribute to CallRail’s competitive intelligence.
  • Represent CallRail as an external thought leader through speaking engagements, written content, and industry conversations.

What You’ll Need

  • BBS/BA and 7+ years experience in strategic marketing or product marketing, ideally within MarTech, AI, or B2B SaaS. Experience with marketing attribution and SMB audiences is a plus.
  • Deep, proven expertise in market research, positioning, messaging, pricing, and go-to-market strategy.
  • Track record of leading product & feature launches and GTM strategies that drive measurable revenue and adoption.
  • Strong strategic judgment, with the ability to cut through complexity, identify what matters most, and turn insights into clear recommendations.
  • Proven ability to independently lead complex initiatives from strategy through execution.
  • Operate effectively in a high-velocity, ambiguous environment while maintaining strong judgment and attention to detail.
  • Exceptional communication and writing skills, with a talent for making complex products and ideas simple and compelling.
  • Extremely comfortable manipulating and analyzing large datasets, with fluency in Excel/Google Sheets and performance metrics.
  • Strong analytical mindset, with the ability to turn large data sets into clear insights and strategic recommendations. Looker experience is a plus.
  • Strong cross-functional influence, with the ability to challenge assumptions, align teams, and shape decisions across Product, Sales, Marketing, and leadership.
  • Strong prioritization and judgment, with the ability to independently balance competing priorities and focus on the work that will have the greatest impact.

If you do not meet all the requirements listed, we still encourage you to apply! No job description is perfect, and we may also have another opportunity that aligns with your skills and experience.

Additional Perks

  • Healthcare (one option covered at 100% for employees), Dental & Vision Coverage
  • Competitive HSA with company matching
  • Paid parental leave
  • Flexible vacation policy
  • 401K options with company dollar-for-dollar match
  • Employee stock options available from day one
  • $2,000 annual educational allowance
  • Catered lunch every Tuesday * an in-office perk
  • MARTA transportation or office parking expenses covered
  • Employee charitable donation company match, up to $500 annually
  • Regular company outings and events
  • Hybrid work options with $500 office stipend to set up your home office
  • Designated bike storage

This position is based out of our Atlanta office. Through December 2026, employees are expected to work in the office on Tuesdays and Thursdays.

Beginning in January 2027, CallRail will transition to a 3 day hybrid work model. Employees will work in the office on Mondays, Tuesdays, and Thursdays.

Learn more:https://www.callrail.com/about/

You Are Welcome Here

CallRail understands that valuing diverse creative practices and forms of knowledge are crucial to and enrich the company’s core mission. We encourage applications from everyone, including members of all equity-seeking communities, such as (but certainly not limited to) women, racialized and Indigenous persons, persons with disabilities, and persons of all sexual orientations and gender identities and expressions. In your application, please feel free to note which pronouns you use (For example - she/her/hers, he/him/his, they/them/theirs, etc).

Continuous adoption of AI technologies is essential to this role. You will be expected to leverage AI platforms to streamline operations, solve complex problems, and stay ahead of industry benchmarks.

Read the full description